Beauty drinks are very much at home in the Asian market, with the global market for ‘Beauty From Within’ products estimated to be worth more than $4bn, the bulk of sales coming from Asia-Pacific.
The latest launch, Qiaohou Miracle Essence, draws several key trends together, with anti-ageing and naturals both high growth drivers for the beauty industry, in a move which may bring the drinkables category to the fore more globally.
Jack Shieh, CEO of Qiaohou, explained this meeting of trends: “Too many people, especially women, are literally poisoning themselves in order to look a certain way. That is not necessary. A natural product can do an even better job.”
Anti-ageing meets naturals
Anti-ageing continues to see steady growth thanks to ageing populations globally, with a recent report from market researcher Technovio predicting that the category will grow at a CAGR of 7.71% up to 2019.
Marrying this ever-rising trend with that of naturals in products which offer both claims is tipped to be a savvy move for beauty brands looking to profit, Jennifer Bancroft of VISAOMD recently told CosmeticsDesign.
Anti-aging shoppers are eager for “more green options,” the CEO of Leio Corp (the parent company of VISAOMD) confirmed, and launches like Qiaohou’s Miracle Essence suggest brands in the APAC region are leading the way in cornering this trend.
Qiaohou states that its Miracle Essence takes edible birds’ nests as its central ingredient, making it just the latest in a long line of cosmetics products which feature unusual ingredients.
Other brands within the Asia Pacific region have recently brought products to market with such unconventional contents as snail slime, copper and sea anemones, confirming the region is not shy when it comes to pushing the boundaries for the industry
Qiaohuo says of its use of birds’ nests that “early trials have shown that consistent use helps reduce wrinkles and reverse the effects of aging on the skin”.