Global beauty app set to launch in Asia

By Lucy Whitehouse contact

- Last updated on GMT

Global beauty app set to launch in Asia

Related tags: Investment

Vaniday, an international beauty app, has turned its sights to global expansion with its recently announced launch in Asia, where its efforts have begun in Singapore.

The app links consumers with the most appropriate beauty service providers in their locality through a social platform of reviews, overviews and recommendations, and has been enjoying strong international popularity.

It recently raised €15 million in investment from Rocket Internet (an e-commerce giant, and one of the app’s co-founders) and several others, which the company has stated it is set to invest in expansion: its launch in Singapore suggests it’s losing no time in doing so.

 “We don’t see any global competitors, we only see national-wide new players entering the marke​t,” CEO Maxime Legardez recently told Tech Crunch​, indicating the company is keen to be the first to dominate globally, and establish itself as market-leader.

Beauty apps

As Cosmetics Design recently reported​, a report from market research firm Kline has indicated that the beauty industry is still missing a trick when it comes to tapping into the potential of apps.

As consumers continue to prefer experience over possessions it will be pertinent for beauty companies to respond appropriately​,” the report highlights.

Beauty apps will remain an important tool when it comes to generating interest in a brand and creating loyalty for a brand, company or retailer​.” Vaniday is one company apparently at the forefront of this trend.

Vaniday’s goals​ 

Vaniday already operates successfully in Brazil (where it launched), Australia, UAE, Italy, Russia, and is in the middle of its ongoing launch in Singapore.

The company’s aim for continued global expansion will require investment in various directions to ensure uptake in each area where it sets up shop: it is reportedly investing in online and offline marketing channels, to raise awareness among consumers generally.

It will also reportedly focus on building its brand within the existing beauty and wellness industry, encouraging consumers already buying professional beauty services but who are unused to booking them online to begin using its app.

Related news

Show more

Related products

show more

Change the Game with Water-Soluble Salicylic Acid!

Change the Game with Water-Soluble Salicylic Acid!

Tagra Biotechnologies | 28-Oct-2019 | Product Presentation

Watch Tagra’s Water Soluble Salicylic Acid WS SA50TM how-to video to see how to make alcohol-free formulas, sensitive skin formulas, and many more! WS...

BODY'licious, when body becomes the new face!

BODY'licious, when body becomes the new face!

SEPPIC | 21-Oct-2019 | Technical / White Paper

Seppic presents its new body care formulas collection: BODY’licious. Consumers are getting more demanding in terms of body product sensoriality and functionality:...

Microbiome-friendly long lasting deo

Microbiome-friendly long lasting deo

Symrise | 11-Oct-2019 | Product Brochure

SymDeo® B125 is a patented and simple aliphatic alcohol. It supports especially long lasting protection against body odor. While deodorants alone are typically...

Related suppliers

Follow us

Featured Events

View more


View more


Indie Pioneers Podcast

Indie Pioneers Podcast