The concept consists of various formulations that will allow manufacturers to offer a greater variety of textures and application experiences, according to the company, including a whipped cream, a shape memory gel, a self-recovery cream, a cooling balm, and a foaming milk.
The focus on adding unusual textures to products taps into the rising consumer demand for a sensorial experience when it comes to beauty and cosmetics.
Indeed, the formulations, according to Evonik, were “inspired by consumers’ desire to “try something new”, and to meet their demand for instantaneous and visible effects, as well as adding “fun” when using the product.”
Alongside the new formulation textures, the specialty chemicals firm has also introduced various make-up removing ingredients, including an emulsion system, a micro-emulsion system, a multi-phase system, a make-up remover cream and a pure oil system
The demand for effective make-up removing products is on the rise in China, Evonik states, in keeping with the rising beauty market in general.
But it isn't just new concepts that the company is keen to push: in a recent statement, Evonik also emphasised its dominance as an established beauty ingredients supplier more broadly.
“Evonik is the globally leading company in developing and producing biotechnologically derived skin-identical lipids which can be used for different applications and skin and hair types.” the company stated.
Eyes on China
Although Evonik has been producing specialty chemical products in China since the late 1970s, the new launches suggest the company is keen to now step up its offering within the dominant beauty market, maximising its potential.
“Evonik regards Greater China as one of the driving forces of the global economy and we consequently endeavour to grow our business in the region,” the company confirmed in a statement.
Indeed, according to the firm, it now has around 3,000 employees in the Greater China region, and its regional sales reached over €1.1 billion in 2014. The new launches indicate it is now looking to increase output in the country further.