P&G welcomes finance minister to Singapore Innovation Centre

By Lucy Whitehouse

- Last updated on GMT

P&G welcomes finance minister to Singapore Innovation Centre

Related tags Procter & gamble

Consumer goods multinational Procter & Gamble marked the second anniversary of its Singapore Innovation Centre (SgIC) for the Asia region with a visit from the country’s finance minister.

Heng Swee Keat was shown on a tour of the $250 million research centre, which is Singapore's largest private research facility, by P&G’s Asia Pacific President, Magesvaran Suranjan.

P&G has established itself as a major innovation hub in Singapore, with the SgIC having been particularly central to strengthening this reputation over the past two years.

P&G has contributed significantly towards our national effort in promoting innovation and enterprise​,” Minister Heng said. “In particular, I appreciate P&G’s investment in innovation to serve the Asian consumers, and its focus on developing research talent within the industry​.”

Partnering up

Positioning itself at the heart of innovation in the country, P&G has a collaboration agreement with Singapore’s Agency for Science, Technology and Research (A*STAR), promoting knowledge sharing between the company and the research community.

The agreement, effective until 2018, is one of P&G’s largest public-sector research collaborations.

They have been a key partner in our journey to transform the economy, and to stay globally connected​,” Minister Heng said of the multinational FMCG firm.

Research centre

The SgIC carries out end-to-end innovation, according to the company, and is the main global innovation hub for its hair, skin and personal care brands, including Pantene, Olay, SK-II and Head & Shoulders.

The facility comprises of three main research departments: the ‘Consumer Hub’, which conducts consumer research; the ‘Sniff Sensory Lab’, which simulates temperature and humidity conditions in homes around the world for product-testing; and the ‘Process Research Lab’ plant.

This plant has the capacity to make small-scale product batches for rapid consumer testing, according to the company, including developing packaging through 3D printing.

Two years on

Suranjan is vocal about the innovative impact he believes P&G is making in Singapore and the Asia Pacific region more widely.

It has only been two years, and we have grown our innovation capabilities and R&D collaborations tremendously​,” he confirmed. “The SgIC brings to life our commitment to drive innovation in Singapore through our extensive partnerships with schools, companies and SMEs​.

With support from the Government, we look forward to growing our partnerships here and to better serve our consumers in Singapore, Asia and the rest of the world​.”  

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