Naterra International to open offices and branded retail in Korea

Since the early 1920s Naterra has been making and selling beauty, personal care, and baby care products. Besides its own brands—Tree Hut, Baby Magic, TIGI Cosmetics, Aqua Spa, and Wildflowers Skincare—the company makes product for other national retail brands too.

Today, the company is active in the US market as well as in South America and the Asia Pacific. Taking Naterra to Korea was a next logical step in the company’s international growth: “Introducing Naterra to Korea was an essential and a pivotal move for our company as we know this market has great enthusiasm for groundbreaking beauty and personal care offerings. We are confident that the Korean corporate team will have a very successful launch and continue our legacy,”​ Jin Song, CEO, tells the press.

Flagship location​

The company had a soft opening on Monday for its new TIGI store, a 5,000-square-foot shop on Cheongdam crossroads. The store will sell not only TIGI cosmetics and hair care (like Bedhead and S Factor), but also other Naterra brands, including Wildfolowers, Tree Hut, and Baby Magic.

TIGI Founder Anthony Mascolo sees the new venture as an opportunity to reach more beauty professionals: “In the USA, working with Naterra has brought an expertise that's allowed our business to move forward with integrity and creativity, allowing us to maintain our position as a product company for the professional hairdresser,” ​he says in a press release about the new location. “We are very positive about working with Naterra as our official partner in Korea and developing a stronger relationship with top salons and stylists in Korea.”​

Naterra will also have corporate offices in the building. And a grand opening event will be held for the store at the end of August.