Kao opens up new research facility in Odawara City

By Simon Pitman contact

- Last updated on GMT

Kao opens up new research facility in Odawara City

Related tags: Research and development, Innovation

Kao has invested significantly in a new beauty research and innovation center that will be situated in the within the existing Odawara Complex.

Odawara City is conveniently situated less than 100 miles south of Tokyo and in the midst of the country’s industrial and development heartland, and the research facility will form an important part of the manufacturing plant that was completed in 2015.

Kao says that the total amount invested in the Odawara Complex, including the recent addition of the research and innovation center, now stands at ¥13 billion ($13 billion).

The investment in the research and innovation center means that Kao can now claim to have the largest and most advanced cosmetics research facility to be found anywhere in Asia.

Consolidating beauty research

Kao executives say that the investment also means that the company’s research in the beauty area is now concentrated in one location, enabling research to be more compatible and collaborative.

In line with this ambition, the research and innovation facility has been designed with open plan working areas on each floor and open internal staircases to allow easy access between different departments.

The company says that this will enable researchers to deepen cross-departmental understanding while also undertaking innovative research using both scientific and kansei approaches.

Functional magnetic resonance imaging

The facility is also the first in the Kao business to be equipped with Functional Magnetic Resonance Technology (FMRT), a technology that enables kansei values that are otherwise difficult to qualify, to be measured.

This means that the technology can measure neural processes, such as emotion, which are an now important part of the development process for cosmetics and personal care products, given the increasing emphasis on sensorial properties.

The facility also includes a Cocolab, which has given way to an interactive lab that allows people to see and experience kansei values that are otherwise difficult to measure. 

Related news

Related products

show more

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra Biotechnologies | 03-Oct-2022 | Product Presentation

Retinol is widely regarded in the cosmetics industry as a golden ingredient for ageless skin. Yet, it tends to lose its efficacy quickly due to a variety...

Sensiva™ go natural,a protector without compromise

Sensiva™ go natural,a protector without compromise

Ashland Global Holdings Inc | 24-Jun-2022 | Technical / White Paper

Consumers are increasingly buying natural, organic beauty and wellbeing products as noted from the increasing number of product launches with natural claim...

Formulating for Clean Beauty

Formulating for Clean Beauty

Elementis | 26-May-2022 | Product Brochure

Water scarcity and water pollution continues to be a concern for the environment. Every year, about 130 tons of microplastic particles from personal care...

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast