Shiseido partnership drives digital growth

By Natasha Spencer

- Last updated on GMT

Shiseido partnership drives digital growth
Leading global cosmetics company, Shiseido, has teamed up with innovations agency, Fabernovel to achieve its digital ambitions.

Shiseido, the leading Japanese-based cosmetics manufacturer has partnered with global innovation agency, Fabernovel, to help reach its medium-to-long-term strategy known as Vision 2020.

As part of this vision, the cosmetic company has ambitions to become the most digitally advanced company in beauty.

To help successfully achieve its goals, the cosmetics manufacturer is designing and executing the Shiseido+ Digital Academy, a company-wide training programme that promotes a consumer-centric, innovative approach to implementing digital skills.

Aiming for accelerated innovation

It aims to encourage all Shiseido employees to accelerate innovation from product design to customer service and seeks to promote and share best practices and collaborate on internal initiatives.

Initially available to 600 select employees from marketing, communications, sales, and digital, the programme will include both online training and live sessions in Asia, Europe and in the US.

“This ongoing, corporate-wide, cross-functional effort will allow each participating employee to immediately elevate their digital proficiency and become fully digitally savvy by the end of the program,”​ said Alessio Rossi, Chief Digital Officer of Shiseido.

“Shiseido+ Digital Academy will also promote a cohesive community of digitally skilled talents who innovate in every field.”

Strategic Vision

For Shiseido, 2016 marks an important year towards achieving its Vision 2020.

The global manufacturer, which provides a selection of skincare, makeup and fragrance product lines along with body care, suncare and a skincare line for men, completed its acquisition of Gurwitch Products in July.

The luxury US cosmetics company was Shiseido’s first acquisition of a foreign company in six years, following the acquisition of Bare Escentuals, another US cosmetics company. 

In June, Shiseido signed an exclusive licensing agreement with Italian designer brand Dolce & Gabbana. Following the agreement for the sale of fragrances and other products, the duo created the Kanebo cosmetics brand.

The Kanebo brand released its first product on 15th September as part of its drive to expand its presence and opportunities in other Asia-Pacific (APAC) regions.

Earlier in the year, Shiseido also announced its plans to build a Kansai-based plant in Osaka, Japan. The aim of the new facility is to increase productivity and decrease current delivery times.

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