Personal care brands prepare for in-cosmetics Asia 2016

By Natasha Spencer

- Last updated on GMT

in-cosmetics Asia 2016
in-cosmetics Asia 2016 is set to reveal the latest trends to dominate the Asia-Pacific (APAC) marketplace and will highlight what the personal care and ingredients sectors can expect to see going into 2017.

Up to 400 exhibitors, showcasing their ingredients, fragrances, testing, lab equipment and regulatory solutions and approximately 7,500 cosmetic manufacturers will attend in-cosmetics Asia in Bangkok, Thailand, between 8th-10th November 2016.

in-cosmetics Asia will feature innovation seminars, along with this year’s Spotlight on anti-pollution, halal and France. As brands seek new and exciting ways to market their products to their target audiences, in-cosmetics Asia will look at marketing to seniors, the nutricosmetics market and salon hair care.

The event, which will come back to Asia in June 2017 at in-cosmetics Korea, will demonstrate innovation in raw materials and technologies, as well as providing formulators, R&D and regulatory professionals with visitor insights.

In addition, the latest consumer data, K-Beauty and the use of digital technology to increase demand and appeal to consumers are key priorities for this year’s event.  
Market potential

Consumer research company, Mintel, has reported that in 2015-2016, the beauty and cosmetics industry in APAC will reach its 8.0% predicted growth.
“Asia is a fast-evolving cosmetics market and Asian consumers are embracing new trends quicker than any other region in the world,”​ said Sarah Gibson, Exhibition Director of in-cosmetics Asia.

“So progressive is the sector that sales of beauty and personal care products skyrocketed in 2015 and are expected to pass US $150 bn (€136 bn) by 2017. However, the market is expected to increase in size by almost 25% by 2020, showing it has yet to reach maturity and there is substantial room for growth,”​ Gibson emphasised.

Leading trends

Hybrid beauty is one trend that is featuring more and more on the shelves of cosmetics stores and baskets of online retailers, as consumers search for products that contain multiple uses. Alphabet creams, cushion foundations,  tinted lip balms and make up offering significant benefits for skin care has broadened the definition of hybrid beauty.

The online to offline effect has also soared throughout APAC in recent years and as consumers' expectations for the beauty industry grow further, brands are looking for innovative ways to use smartphones and social media to interact with their customers. As technology rapidly evolves, marketers will now need to experiment with channels and content that best show off its products and brand identity.

Consumer demands in product selection, placement and pricing will all impact how brands develop their product development plans in the foreseeable future.
These market principles, including the focus on marketing and advertising are driving brands to position themselves as prestige-performing products at mid-range prices.

Awards for the best new active and functional ingredients will be given to the winners at the event to highlight what is tipped for success in the personal care, skin care and cosmetics sectors.

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