Younique uses social media to launch in Hong Kong

By Natasha Spencer

- Last updated on GMT

Younique launches in Hong Kong

Related tags: Cosmetics

Younique has introduced its cosmetics, beauty and personal care product portfolio, which includes newly-launched products, to the Hong Kong market.

The US-based online cosmetics product retailer and networking marketing company currently operates in ten markets around the world including EE. UU., Germany, France, Spain and now Hong Kong, sells its cosmetics and personal products almost exclusively online through social media.

From 1st November 2016, consumers are now able to purchase the retailer's range of products which include its flagship product, the Moodstruck 3D Fiber Lashes+. The enhancer eyelashes have been popular with US and European consumers, helping Younique reach healthy direct sales and promoting it as a strong quality brand in the make up industry.

The company's other signature products including its "liquid gold” (liquid foundation), and others in Younique’s Moodstruck, Touch and Royalty collections are available, along with its variety of tools and collection sets.

New products

As part of its expansion, Younique has also introduced new beauty products and Royalty, its new skin care line.

Since its creation in November 2012, which Younique launched with four beauty and lifestyle products—Younique 3D Fibre Lashes, pigment eyeshadow, boot socks, and magnetic nail polish - the company has gone on to release new products twice a year.

Its recent additions include Younique Royalty Skin Care, Splash Liquid Lipstick, as well as product extensions.

Younique Royalty is a new skin care line with eleven products that aim to cater to all skin types. The range boasts cleansers, serums, moisturisers (with and without SPF) and a detoxifying mask.

The brand’s existing rose water and eye serum products have undergone a rebrand but kept the same formulas. The newly-named Royalty Rose Water Toning Spritz and Uplift Beauty Serum have  been re-designed and re-packaged.

Splash Liquid Lipstick is made with Bio-Gel complex and contains vitamins C and E. The colour cosmetic product comes in ten different colours and contains a hybrid mousse texture.

To further complement its new Royalty skin care range, Younique has created a new bamboo charcoal Royalty Detoxifying Mask that aims to soak up environmental impurities and help oxygenate the skin.

Its Royalty Instant Lifting serum emerges in the anti-aging market and also strives to provide firmer-looking skin.

Digital mission

As research company Mintel recently revealed that 65% of APAC consumers use their smartphones to shop online, Younique is well positioned in the region as its almost exclusively uses online channels to market its products and reach its audiences.  

Younique is the first direct sales company that markets and sells almost exclusively through social networks and our exclusive Virtual Party Younique.

It utilises the power of network marketing and the Virtual party to enable its team of over 550,000 worldwide to grow through accessing social media networks.

Younique renews product offerings with bi-annual releases following feedback from customers online and is using digital marketing channels almost solely to launch in Hong Kong, a region heavily invested in social media and smart technology.

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