A bigger and more international Cosme Tokyo and Cosme Tech event opens its doors

By Simon Pitman

- Last updated on GMT

Cosme Tokyo opens its doors to a bigger show

Related tags Cosmetics

The show organisers are promising that this year’s exhibition will be 25% bigger and will have a far more international angle, as it opens its doors at the Big Sight in Tokyo this week.

The Cosme Tokyo event space covers all that is happening in finished goods, both in Japan, Asia Pacific and beyond, while the smaller Cosme Tokyo space covers all that is happening in formulation, packaging and contract manufacturing.

The floor space combines to provide a platform for the unique and highly innovative Japanese cosmetics and personal care industry, while also focusing on what is happening in the international market, specifically with companies targeting the massive Japanese consumer market.

This year includes 780 exhibitors

Indeed, organizer Reed Exhibitions has been developing the event with an increasingly international flavour in recent years, and this year that focus has paid off with a total of 780 exhibitors from more than 40 countries.

The Cosmetics Design team will also be at the event, bringing you interviews with the exhibition director, key speakers in the conference programme and the most interesting launches on the show floor.

Our coverage will include a comprehensive show report, together with a photo gallery that will highlight the most striking stands, some of the best product launches and the key movers and shakers.

Covering all categories and exhibitors from 40 countries

Those visiting the show will include press, importers and wholesalers, a vast array of retailers, brand managers and decision-makers from the beauty salon and spa sectors.

On the exhibition front, key players from all categories, including skin care, hair care, colour cosmetics and the organic/natural categories will all be prominent in the Cosme Tokyo space, while the big packaging and ingredients players will be making their presence known in the Cosme Tech space.

But besides that, there will also be an emphasis on international exhibitors, with international pavilions dedicated to promoting companies from Australia, France, Germany, Italy, Korea, New Zealand, Poland, South Africa, Thailand, Turkey, USA and Spain.

New products and technology launches

Both event spaces will be actively promoting the launch of latest products and technologies, while the Cosme Tokyo space in particular will be a platform for products that are being targeted at both the Japanese and international markets.

Well over 60 new finished products will be highlighted on the show floor, including Shell Ginger organic skin care from Japanese company Mezzo, The Energy Rose brand from another Japanese player T.H. Body Balance,  Lee Stafford professional hair care line from the UK and the Accoje skin care brand, from the South Korea’s Made in Jeju company.

Watch out for the Cosmetics Design coverage of this exciting event this week and a series of follow up interviews with the key players.

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