Rising urbanisation to spur personal care packaging growth

By Natasha Spencer

- Last updated on GMT

Urbanisation to build personal care packaging growth

Related tags Marketing

With CDA reporting how the global personal care sector is set to focus on widening its market share to skin care and hair care products that contain active ingredients and multifunctional benefits, we look at how packaging within the industry is also expected to mature.

Packaging 1.0

Although personal care packaging commonly used to contain everyday beauty regime items such as soap, shampoo, oils and body lotions can be manufactured using basic and typical materials like paper or plastic, other considerations must be made to ensure they are shelf-ready and visually-appealing.

When purchasing personal care products, consumers prioritise safe packaging that protects product lines from internal damage, along with convenience. Therefore, many manufacturers will select bottles, sprays and pumps that help customers remove and use items easily.

City slickers

Although personal care packaging is set to stay fragmented in the coming years, the APAC region is expected to demonstrate a similarly high market share to that showed in 2012.

This stability is thought to largely be the result of growing urbanisation and the demands of city life throughout the area. By 2020, the personal care packaging market in APAC to predicted to sit at €13.3 bn.

Skin and hair lead packaging production

Global market intelligence company, Transparency Market Research (TMR), states that the personal care sector shows no signs of slowing down. With the skin and hair care sectors anticipated to prove popular in developing as well as established countries, disposable income in the latter has led to consumers selecting luxurious personal care products that satisfy their demands for optimised regimes and health care.

Additionally, TMR reports that with consumers becoming increasingly aware of the significant and detrimental effects of pollution and UV rays on the condition of both skin and hair, personal care packaging is witnessing fresh influence.

In 2012, skin care products edged in front in terms of popularity, but this is expected to change in the next few years, with hair care products set to take the lead as all demographics turn towards improving the health and appearance of hair.

What’s next?

Flexible packaging and rigid plastics, will, however, take the market share when it comes to personal care packaging product types. It is expected to make up 80% of the global personal care packaging sector; a figure that remains unchanged since 2012.

Despite this popularity, innovations are on the up, with market research company, Mintel, emphasising the appearance of smart, active and intelligent packaging​ that taps into the digital market to deliver one-of-a-kind packaging options for consumers.

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