Its campaign, which encourages skin cancer prevention via skin checks, picked up third place in the recent "Grand Prix de la Communication Solidaire" awards, in the Cinema and TV category.
The awards are open to communication agencies, associations, international solidarity organizations, foundations, public or private institutions as well as businesses that have created or implemented media communication campaigns between June 1, 2015 and September 30, 2016.
Checking the skin
According to the brand, over 80 million people have made a commitment to check the skin of those they care about following the campaign.
La Roche-Posay says that it “understands that in order to make a difference, public health campaigns need to fit easily into people’s busy lives.The advice has to be realistic, practical and – if possible – pleasant to put into practice.”
“The first step to “save your skin” is to check your moles. That’s why La Roche-Posay has pioneered with a strong commitment to promoting mole checks, by healthcare professionals and at home.”
This isn’t the first time the French skin care player has been involved in campaigns related to skin cancer.
Last year, it released a wearable tech patch, My UV, that consumers can use to monitor how much sunscreen to use and how often.
For the past 15 years, it has also organized “Melanoma Days” worldwide where certified dermatologists offer free mole checks to the public.
Over 280,000 diagnoses were detected in one year alone (according to internal data). Since 2015, La Roche-Posay has instituted a worldwide digital campaign involving 34 countries to amplify public awareness through an online platform, the brand states.