The annual event will welcome brands, industry experts and media partners until the 23rd February to showcase the latest technologies and packaging, highlight evolving trends and provide updates on regulations.
Held at the Guangzhou Poly World Trade Center in Guangzhou, China, the cosmetics ingredient sourcing and personal care hotspot will see over 15,000 visitors and 500 exhibitors attend to mark its 10th year.
Visitors and exhibitors will get the opportunity to learn more about the rules and regulations transforming the cosmetics manufacturing and retailing throughout Asia, particularly dominant nations China, South Korea and Japan.
As several nations within APAC have banned, or prepare to ban animal cosmetics testing, and with the industry continuing to focus on cosmetics testing and alternative methods, manufacturers and regulators will learn how to maintain technical standards and the latest relevant trends.
This year’s event will see new conferences on dermo-cosmetics and essential oil fragrances, natural extracts and Chinese herbs, which have seen growing interest from conscious consumers keen to invest in natural personal care remedies.
Combined, the dermatological and cosmetics industries appeal to wider target audiences, as consumers look to improve their skin care with non-invasive procedures.
With consumers increasingly searching for high quality, natural beauty products, extracts and herbs, brands have strengthened their R&D efforts to ensure safety and maximise efficiency.
Skin care remains an ever-relevant trend, as Mintel reports that 25% of Chinese females in the 20-49 age-range state that "anti-allergenic", "healing or relieving", and "anti-bacterial" are a primary factor in determining their purchasing decisions when it comes to skin and body care.
The conference will also explore anti-pollution skin care products and sun protection awareness, along with relevant research and technologies to respond to China’s latest SPF labelling requirements, announced in June 2016.
Euromonitor predicts that the colour cosmetics industry will rise at a compound annual growth rate (CAGR) of 7%. With companies looking to diversify and broaden target audiences, this year's conference will give guests the latest information on testing techniques, innovations, product developments and trends.
Packaging is seeing a revamp, with brands focusing on smart, creative and never-seen-before designs and applications that generate interest. With the CAGR for the 2013-2018 period anticipated to sit at 5.4%, the packaging industry is expected to be worth €30.4 bn by 2018.
“With every edition, we’re on a lookout to provide more opportunities for our exhibitors to connect directly with their target audience,” shared Elynn Xu, Project Manager at Reed Sinopharm Exhibitions.
“We’re making every effort to ensure that attendees at PCHi 2017 will leave feeling refreshed and equipped for the new year,” Xu went on to say.
To find out more about the 10th PCHi, visit http://www.pchi-china.com/en/