Clariant furthers its personal care brand identity in India

By Natasha Spencer

- Last updated on GMT

Clariant builds brand in India
As the Swiss company builds upon its presence in the natural ingredients sphere, it aims to appeal to the Indian market with a selection of organic cosmetic products.

Indian market

Clariant, the speciality chemicals leader, is focusing its development efforts on the home and personal care (HPC) market in India by appealing to consumers with its naturally and organically-sourced ingredients.

To strengthen its position in the Indian marketplace, the company exhibited a range of products including its newly-acquired actives range, natural ingredients and BeautyForward trend guide at the HPCI 2017 event from 2-3 March 2017.

“Clariant thrives on the ability to identify new customer needs at an early stage and develop innovative solutions,”​ said R Kumaresan, Head of Industrial and Consumer specialities in India, Clariant.

“This robust portfolio of formulation inspirations, across several market segments of the home & personal care industry is our commitment towards enhancing the overall consumer experience.”

The company intends to focus particularly on Indian homegrown brands through the use of its wide-ranging ingredients. By supporting formulations and R&D in the country, the brand hopes to establish new and innovative products.

Forming relationships

Clariant has also created strategic alliances with BioSpectrum and Beraca to increase its opportunities in the natural ingredients sector.

In 2015, Clariant acquired a 30% stake in Beraca, a Brazil-based company that markets natural and organic certified cosmetic ingredients. A year later, the chemicals creator purchased 17% of BioSpectrum, the South Korean speciality active cosmetics developer that uses ingredients from Asia’s diverse flora.

Natural demand

As the demand for natural and sustainable ingredients continues to positively influence consumer purchasing decisions, the sector has transformed from a niche segment to a mainstream staple of the cosmetics and personal care industry.

“Clariant's sustainable and innovative beauty ingredients and trend insights will create a positive impact on people's lives through influencing the beauty products of tomorrow,”​ added Nicolas Lasbistes, global technical marketing manager for personal care, ICS, Clariant.

As demand for these products has increased since 2015, other multinational companies in India including Hindustan Unilever, Colgate-Palmolive India and Dabur India have strengthened their natural product ranges and created promotional campaigns to support these, Euromonitor International reported.

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