Skin care brand Mamonde opens Lazada online store

By Natasha Spencer

- Last updated on GMT

Mamonde opens Lazada online store
AmorePacfiic-owned skin care and cosmetics name, Mamonde, launches its beauty range on Lazada's shopping platform.

South Korean skincare and cosmetics brand Mamonde will launch its creams, masks and cleansing products, along with sun care protection and make up items.

Beauty buyers will receive free delivery and 14 day free returns policy through the online platform.

Digital domination

As Lazada Singapore celebrates its third birthday, the e-commerce outlet has collaborated with over 60 official brands to offer online deals to support the growth of its digital shopping brand.

Lazada Singapore has developed three official stores or online 'shop-in-shops' to mark its third birthday. Launching the officials shop-in-shop on the marketplace, Mamonde will strive to raise its brand awareness and beauty sales both online and offline.

"Setting up shop-in-shops in time for our Birthday Sale has really been part of a larger step towards bridging shoppers in Singapore with the brands they know and love,"​ said Alexis Lanternier, CEO, Lazada Singapore.

Attracting attention

With over 300 official brand stores, the Lazada Singapore is attracting global powerhouse brands as it aims to increase its strategic alliances with household names and develop partnership opportunities.

In March 2017, Coca-Cola went live on the e-commerce network: “There is much opportunity for collaboration and we are excited to do more together, very soon,"​ said Stephen Lusk, CEO Coca-Cola Bottling Investments Group, Singapore, Malaysia and Brunei.

"The shop-in-shop platform is an exciting way to engage consumers...Lazada's effortless customer experience goes hand-in-hand with our focus on delivering great quality and taste to consumers,”​ commented Chow Phee Chat, Director, Marketing Communications and Corporate Affairs of Nestle Singapore, another leading brand investing in the Lazada platform.

The retail channel has formed strategic alliances with other online platforms, brands and sellers including Citi, RedMart, Expedia and EZ-Link, along with creating official brand partners such as HTC, Laneige and Oppo.

Online diversification

Lazada Singapore, which has an established presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, will provide Mamonde shoppers with multiple payment methods including cash-on-delivery and extensive customer care to strengthen its market position as providing a high quality and convenient shopping experience.

Euromonitor International has emphasised how brands must develop sophisticated online marketing strategies to meet consumers’ needs and habits as shoppers no longer base their purchasing decisions on price alone.

How leading cosmetics names execute their digital positioning and messaging, and how successfully they personalise the experience for their target consumers are key drivers in determining brand choice.

Looking ahead, companies will need to focus heavily on merchandising and service strategies to hold strong market growth and grow their customer bases.

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