Based in Geneva, Switzerland, the European company is getting ready to launch in Asia, as part of its long-term strategic growth plan.
Oud Essential selected Kuala Lumpur as its Asian hub and has built a support office in the Malaysian capital. In the run up to its APAC launch, the skin care label hosted an event and brand showcase to a selection of cosmetics industry insiders.
"We couldn't have hoped for a better start," said Anthony Yap, CEO, Oud Essentials, Asia-Pacific.
"We took [our visitors and guests] on a tour of the plantations so that they could see where the Oud comes from and how we make it, and then brought them to our offices in Kuala Lumpur to introduce them to our products,” Yap continued.
Sourced in Asia
Oud Essentials presented its skin care line to a group of industry experts in Kuala Lumpur to promote its collection of sustainably-sourced and ethically-produced skin care items.
Using natural ingredients from Aquilaria plantations in Southeast Asia, the new beauty label refines the company’s contents at a distillery that is owned and managed by one of Oud Essentials’ associate companies.
The collection — comprised of regenerating serum, dual-phase oil, eye serum and lightening cream — has received the full CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora) approval and certification.
Head of the Asia-Pacific arm of the company, Anthony Yap, CEO of Oud Essentials in Asia-Pacific emphasised the importance of answering consumer’s concerns regarding environmental consciousness and sustainability: “More and more people these days are concerned with environmental awareness and known provenance in the products they use, and we showed them every step of the process.”
At the event, Jean-Marc Dufat, Europe CEO of Oud Essentials spoke about how the brand was formed and how it stemmed from his personal interest in the Oud fruit.
Soon after, Vienna Lee Wien Chian took visitors through the various components of the product range, before announcing how Oud Essentials is gearing up to ‘change the face of skincare'.
"I've been thinking about doing something like this for quite a few years now," added Jean-Marc Dufat, Europe CEO, Oud Essentials, “cause a 'disruption' in the market” as “being different in this day and age is a good thing, and very timely”.
“That's what we want to do; change things; make people more aware and conscious of their surroundings as well as their personal health. We're catering to a new brand of consumers - those who understand our story and appreciate what we're trying to do," Dufat went on to say.