The “Indian market is one of the fastest growing markets for cosmetics, skin care and all other beauty products”, said Miss. Kim, representative of D&K Worldwide.
Following its presence at the Beauty India show from 27th - 29th March, D&K Worldwide plans to explore new business opportunities in Bollywood and is gearing its brand towards exposure at fashion weeks to leverage the growing relationship between the beauty and clothing industries.
While D&K Worldwide has set its sights on the APAC nation and plans to develop its presence through building brand awareness, the company now plans to create marketing messages relating to product quality and efficacy.
“[Consumers] are already aware [of] products and most of them are also interested, but they are not aware [of the] quality of our product. [However], we are confident that our products will get a positive response in [the] Indian market,” added Kim.
D&K Worldwide is preparing to release its skin care products, which come in both budget and premium ranges and include skin whitening and sun care items for various skin types, alongside make up, hair and nail products.
Housing 17 brands under the company, D&K Worldwide primarily operates From Korea and Hong Kong to promote its wide selection of products.
One of these is Donkey Milk Cream — containing protein, casein, vitamin C, niacinamide, adenosine — to support skin nourishment, whitening and anti-wrinkle needs.
The cosmetics company is planning to use celebrity endorsements from male and female Bollywood actresses to maximise appeal in the Indian market.
“We are looking for to rope in Shah Rukh Khan or Salman Khan in male products and Katrina Kaif or Sonam Kapoor in female products as our brand ambassador as they enjoy [a] large amount of brand equity in India,” added Miss Kim, representative of D & K Worldwide.
Market intelligence company, Euromonitor International, has marked India as a key market to watch in the coming years, as to date, India has only experienced limited penetration.
With increasing disposable incomes, modern retailers, beauty and personal care awareness and strong economic growth, the Indian cosmetics market is likely to welcome an increasing number of new brands.