Procter & Gamble to invest €93mn in digital innovation centre in Singapore

By Natasha Spencer

- Last updated on GMT

Procter & Gamble to invest €93mn in digital innovation centre in Singapore

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In its first digital innovation expansion outside of the US, the multinational consumer goods provider is preparing to invest millions over the next five years.

Singaporean-based centre

On 18th April 2017, Procter & Gamble (P&G) announced that it is committing to a €93mn spend over the next five years to build its first digital innovation centre in Singapore.

In partnership with the Economic Development Board, P&G’s inaugural innovation hub aims to create a digital and e-commerce platform that will contribute significantly to supply chain management, e-analytics and e-business.

Core business strands

Labelling supply chain management as one of its core priorities, the ‘ii-Supply’ E-centre strives to improve accuracy, transparency and process efficiency to strengthen existing relationships with clients and help the business enter new markets.

"I am confident that this new E-Centre will better position P&G and Singapore to capture future opportunities in the digital economy,''​ said S.Iswaran, Minister for Trade and Industry, Singapore.

Through the e-business unit, P&G will communicate its digital strategies and transform these into achievable and large-scale developments that maximise the effectiveness of new digital channels.

Digital innovations

P&G will build partnerships with local SME and start-ups to build upon its existing digital capabilities. It will also train 40 new employees to support the company in attaining this objective.

The company is focusing on fostering Singaporean talent now and in the future. It will host its leadership development programme, P&G Leadership College, targeted at SMEs with Spring Singapore, for the second time.

By continuing to build a relationship with local Higher Learning (IHLs), the company will also utilise the Institutes' databases to create digital skills-based curriculums based on industry-relevant applications.

"We will continue to partner leading companies to anchor new digital capabilities, strengthen our local ecosystem, and equip our people with the requisite skill sets for the digital economy,"​ Iswaran went on to say.

Through optimising predictive analytics and big data, Procter & Gamble will use digital innovative capabilities to optimise product distribution.

“It will synchronise the supply chain to increase revenues and lower inventory while serving emerging retail channels more efficiently,”​ added Iswaran.

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