Sulwhasoo prepares to open first Paris store

By Natasha Spencer

- Last updated on GMT

Related tags: Department store

Sulwhasoo to open first Paris store
AmorePacific-owned Sulwhasoo enters the Parisian marketplace by getting ready to exclusively launch at Galeries Lafayette in Paris, France, in September 2017.

French exclusivity

On 25th May 2017, the South Korean skin care label containing the natural Ginseng plant, aims to promote K-beauty to French consumers.

At the launch, which will take place in September 2017, Sulwhasoo will promote its first care activating serum and concentrated ginseng renewing cream as part of its product lineup.

Galeries Lafayette, is one of France’s biggest department store chains, featuring a variety of luxury and beauty brands. To boost its K-beauty range, Sulwhasoo’s skin care range will aim to combine brand philosophy and harmony based on Eastern wisdom to present its product range to the European marketplace. 

Natural luxury

Sulwhasoo markets itself as a holistic beauty brand based on Asian wisdom by leveraging its natural usage and efficacies of ginseng, which has been formed from 50 years of R&D.

Merging in-store brick-and-mortar purchases with digital availability, Sulwhasoo’s product range will also be available to purchase through the department store’s online shop.

Championing growth 

Sulwhasoo concentrates on its global build as its moves towards expanding its presence in Asia, developing consumer awareness in the US and presenting its products to Parisian consumers in September 2017. Collectively, these efforts help AmorePacific to strengthen its position in the European marketplace.

The company was the first cosmetics name in Korea to reach annual sales of KRW 1 trillion in 2015. It continued to achieve considerable success in 2016 as it retained its position as Korea’s top-selling department store brand for 11 years. 

To date, Sulwhasoo has launched approximately 200 stores in China, Singapore, Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the U, and Canada.

Following AmorePacific’s first entry into the French market with its hypoallergenic product-based brand, Soon, in 1988, the conglomerate has reviewed its strategy, since targeting the fragrance segment through a number of collaborations including Lolita Lempicka and its acquisition of luxury brand Annick Goutal.

In recent years, AmorePacific has developed its brand champions, with Sulwhasoo gearing up for global growth alongside, Laneige, Mamonde, Etude House and innisfree.

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