Young Living Essential Oils taps into Indonesia

By Natasha Spencer

- Last updated on GMT

Young Living Essential Oils enters Indonesia

Related tags: Essential oil

Leader in the personal care segment, Young Living Essential Oils, marked its expansion into Indonesia with a grand opening and 1,500 attendees in Jakarta.

Preparing products

Young Living Essential Oils incorporates its Seed to Seal process to produce pure essential oil products for consumers. By utilising its Seed to Seal method, the oil name ensures its products are natural and authentic and free from synthetic chemicals.  

Young Living has pitched its growth efforts to the fourth largest population in the world and has opened a store and new office in the capital.

"We've looked forward to opening the Indonesian market for some time and are very excited to share Young Living's exceptional products and business opportunities with this great country,"​ said Jared Turner, Chief Operating Officer, Young Living.

"Our in-store and call centre teams are equipped to help customers learn more about Young Living's beauty, wellness, and home essential oils and to purchase products that suit their needs,"​ highlighted Anggit Wicaksono, Country Manager of Young Living Indonesia.

Emerging market

Indonesia has been tipped as a key emerging market in Asia-Pacific (APAC), as consumers are focusing on the importance of wellbeing that also focuses on the active beauty trend.

Market research company, Euromonitor International, revealed that Indonesia witnessed strong growth in 2016. Colour cosmetics is a considerable field as consumers create daily make up routines, along with dermocosmetics skin care labels that grow in popularity.

As part of its National Development Plan for Industry, the Indonesian government has committed to concentrating on its cosmetics sphere until 2019, and so policies that promote the beauty industry are anticipated.

Currently, the country’s government is developing a pilot project that focuses on manufacturing raw materials locally instead of importing raw materials, in an effort to reduce domestic brands’ costs.

Due to its popularity, the country is experiencing increased competition, as local small brands are launching and re-launching products. Therefore, brands are likely to focus on unique claims that appeal to the wellbeing trend to capture the needs of consumers.

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