L’Occitane Chinese appoints Bolloré Logistics for distribution management

By Natasha Spencer

- Last updated on GMT

L’Occitane Chinese appoints Bolloré Logistics for distribution

Related tags Management

Cosmetics and fragrance retailer, L’Occitane, prepares to launch its National Distribution Centre in August with transport and planning firm Bolloré Logistics gearing up to handle the brand’s Chinese distribution.

Setting its sights

Establishing the centre is the second phase of an agreement between the partners. It follows Bolloré Logistics’ fundamental role in setting up the new regional distribution hub in Singapore.

The France-based skin care and hair care name is focusing on building its brand in Asian markets and is getting ready to open the distribution centre in the region.

Tipped for entry in August, the new Singapore-based centre will handle the entire distribution chain from freight import and export to warehouse management and package labelling.

Hailed as a ‘one-stop shop’ for distribution-related operations, the centre boasts a capacity of 10,000 square metres.

When live, the Singaporean centre marks Bolloré Logistics’ 8th centre of its kind in the Southeast Asia region.

Forging global plans

The expansion play comes after L’Occitane entered into a joint venture with Limelight by Alcone​ in May.

In an exclusive interview with Cosmetics Design, the company’s CEO, Michelle Gay revealed how the partnership is one of “shared resources”​ that promotes beauty that is “personalised from the start”​. The importance of customisation is paramount, Gay emphasised, as “this is where beauty is going”​.  

Recognising relationships

In recent months, L'Occitane personnel have been recognised for their high standard of excellence in investor relations. The awards, which are open to Hong Kong-listed companies and individuals, are organised by the Hong Kong Investor Relations Association (HKIRA) and are selected on the basis of votes by global analysts and fund managers.

Reinold Geiger, Chairman and CEO of L'Occitane received the accolade for best investor relations by a Chairman/CEO.

“I am delighted that L’Occitane has been recognised by theHKIRA for the second year in a row. The result is testament to the hard work of our professional team, as well as our commitment to maintaining an excellent standard of investor relations, corporate governance and transparency,”​ enthused Geiger.

Thomas Levilion, Group Deputy General Manager of Finance & Administration at L'Occitane was awarded the title of best investor relations by CFO. In addition, Olivia Wang, Investor Relations Director at L'Occitane won the title of best investment relations officer.

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