As part of the Manipal Group, which dates back to 1925, the Ekam name has long been associated with candles, fragrances and oil, before venturing into the popular personal care market.
On 14th July 2017, Ekam announced the arrival of its personal care range, which has been designed to target the high-end consumer.
"When your schedule is filled with helping and taking care of everyone else, it's easy to forget about your own needs,” said Vijay Kaniyar, Assistant General Manager, Ekam.
Emphasising the brand’s key messaging and growth, Kaniyar, added: “The core feel of Ekam is to slow down the time and make you feel special. This is the reason behind Ekam's growth from a modest candle shop to a luxurious bath and body products brand."
With the tagline, 'Made Special', Ekam promotes its philosophy of ‘Ultimate Oneness’ and offers beauty buyers products in the “body and wellness, facial care, bath and body, home fragrance and gifting indulgence categories”.
In addition, the multi-sector brand has also developed and opened an e-commerce store to raise awareness and maximise convenience through the digital landscape.
Ekam promotes its “high-toned” beauty and personal care range, which includes shower gels, face washes, face scrubs, body mists, essential oils, massage oils and handmade soaps.
“It is designed to promote health, vitality, beauty and overall rejuvenation resulting to holistic living,” the company stated in a recent press release.
Targeting Indian trends
The brand aims to focus on delivering high-quality personal care products that contain consistent ingredients to appeal to the Indian consumer base.
Market research company, Euromonitor International, reveals how in 2016, India’s beauty space showed promise in the premiumisation and natural segments, as increased disposable income and willingness to try new product innovations took hold.
Through creating formulations that blend “pure and rare ingredients with unique and exotic fragrances”, Ekam strives to appeal to prevailing consumer preferences for both natural and luxury trends.