Symrise CEO becomes an economic ambassador for Singapore

By Natasha Spencer

- Last updated on GMT

Symrise CEO becomes Singapore economic ambassador

Related tags: Singapore, Chief executive officer

Lee Hsien Loong, Prime Minister of Singapore appoints Symrise CEO as economic ambassador to the city state.

Three European appointments

On 11th July 2017, The Singapore Economic Development Board (EDB) unveiled its decision to appoint three business leaders as new economic ambassadors to Singapore.

At the awards ceremony, held in Munich, Germany, Singapore’s Prime Minister Lee Hsien Loon handed the awarding certificates to Dr Heinz-Jürgen Bertram, CEO of Symrise,  Roland Gerner, Senior Advisor to the Executive Board at Heraus and Dr Erich Erber, founder and CEO of Erber.

In these positions, the three global company heads will support small and medium-sized companies in their Asian market entry efforts.

Building a future in Asia

As the German, Austrian and Swiss companies have each held their brand presence in Singapore for over 20 years, together, the three economic ambassadors will strive to welcome similar organisations into the Southeast Asian city state and wider Asia region.

Over the last two decades, the companies have invested in production sites, regional distribution and innovation centres, along with regional company headquarters on site to build their relationship with Singapore and gain access to the Asian consumer base.  

The economic ambassadors, which includes fragrance and flavour producer, Symrise, will be on the lookout for small to medium-sized high-tech companies that are hoping to enter the Asian marketplace and gain a following. The ambassadors will support these efforts through offering proven route-to-market expertise and networks.

In June this year, Symrise moved ahead with its global innovation initiative by opening a creative centre in Mumbai​. The plant, which focuses on the business’s scent and care sector, is part of Symrise’s long-term plan to expand in Asia-Pacific (APAC).

Gaining entry

Singapore’s EDB set up the economic ambassador programme in 2015. Following its establishment, the newly-appointed ambassadors are seeking to advise and make recommendations to US and European companies that are hoping to succeed in generating financial growth in Asia.

At present, over 3,000 German, Austrian and Swiss companies are already operational in Singapore, with the country receiving significant contributions by way of advanced manufacturing technologies and innovation.

“Due to its clear legal framework and prevailing respect for intellectual property, Singapore is an important location for Symrise in terms of research, development and production,”​ said Dr Heinz-Jürgen Bertram, Chief Executive Officer at Symrise.

Related news

Show more

Related products

show more

Scent Expedition: Madagascar

Scent Expedition: Madagascar

Symrise | 15-Jul-2020 | Product Presentation

With 90% of its plants and animals found nowhere else, Madagascar is a wealth of biodiversity like no place else on earth. This island off the coast of...

Firmenich Sharing Innovation 2020 Collection

Firmenich Sharing Innovation 2020 Collection

Firmenich | 30-Jun-2020 | Product Presentation

Once again, Firmenich has opened its treasure chest of exceptional ingredients, created from its industry-leading science platforms. The company shares...

BODY'licious, when body becomes the new face!

BODY'licious, when body becomes the new face!

SEPPIC | 21-Oct-2019 | Technical / White Paper

Seppic presents its new body care formulas collection: BODY’licious. Consumers are getting more demanding in terms of body product sensoriality and functionality:...

Citróleo’s Natural Solutions for Global Trends

Citróleo’s Natural Solutions for Global Trends

Citróleo Group | 12-Sep-2019 | Application Note

Guided by current trends, the Citróleo Group invests its efforts in finding solutions to these growing niches. The company seeks to offer products that...

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast