Indonesia hosts first-ever hair care exhibition

By Natasha Spencer

- Last updated on GMT

Indonesia hosts first-ever hair care exhibition

Related tags Indonesia

The hair care and hairdressing industry is set to flock to the Indonesian capital, Jakarta, for the city’s first ever hair-focused exhibition.

A new venture

Hair Expo Indonesia, organised by Reed Panorama Exhibitions, will open its doors on 27th-29th July 2017. Held at the Jakarta Convention Centre in Senayan, Central Jakarta, Indonesia, the three-day event is getting ready to welcome famous international names from the hair care scene.

As the first-of-its-kind exhibition in Indonesia plans to provide a stage for the global industry to meet, the emerging platforms follow the success of its fellow Asia-Pacific (APAC) event, Hair Expo Australia, which took place on 10th-12th June.

Successful partnerships

“Following the success story of Hair Expo Australia, Hair Expo Indonesia is the key sourcing event for the hair Industry, and attracts an unmatched number of motivated industry professionals,”​ Hair Expo Indonesia announced on its official website.

In a similar fashion to its Australian counterpart, the Indonesian hair care gathering will feature various creative educational facilities and exhibition programme highlights including the Hair and Fashion Show, the Hair Awards and a competition that will see barbers go head to head.

Beauty expert, Tiara Kusuma, the Salon Entrepreneur Association and the Indonesian Barbershop Association will be working in conjunction with Reed Panorama Exhibitions at the event.

Hair flair

As the event gears up to welcome an expected 10,000 hair and beauty professionals, including those from neighbouring APAC markets, Singapore and Taiwan, respected Indonesian hairdressers Rudy Hadisuwarno and Lie Kuang will also be present to give market insights and tips. 

Renowned international names from the hairdressing world are also expected to attend, including Miguel Gutierrez from Nomad Barber, and Gareth Vance and Edward Darley from Sassoon.

The event will showcase numerous product favourites dominating current Indonesian trends in the cosmetics and beauty products, lifestyle and fashion industries. These include hair and beauty salon furniture, hair and beauty products, hair extensions, wigs and hairpieces, hair and fashion accessories, nail product and equipment, and skin care products.

Is Indonesia ready?

In its May 2017 report, market research organisation, Euromonitor International, revealed healthy and positive growth period for the Indonesian hair care sector. Celebrity endorsements and media campaigns relating to the shampoo, conditioner and colourant sectors engage consumers in the Southeast Asian nation.

As product availability and lifestyles are expected to influence innovations and purchasing decisions, brands entering the Indonesian hair care arena are diversifying their basic beauty routine messages to build a portfolio that appeals to on-trend hair care buyers.

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