Tokyo Pack 2018 event: Cross-cultural packaging collaborations to solve design dilemmas

By Natasha Spencer

- Last updated on GMT

Related tags Packaging and labeling Technology Packaging

Tokyo Pack 2018 cross-cultural packaging collaborations
Next year’s Tokyo Pack 2018 strives to develop new international audiences for Asia's global packaging technology as it gets ready to launch creative, cross-cultural relationships and current explanations to packaging questions.

Forward-thinking packaging

Nurturing the theme, “let's create packaging for all our tomorrows”​, the 2018 Tokyo Pack will run from 2nd-5th October 2018.

Show organiser, Japan Packaging Institute, expects to welcome nearly 200,000 packaging buyers, technology innovators and designers at next year’s event. It also expects to register approximately 70,000 visitors. As it plans to display innovative packaging designs that seek to solve worldwide issues, the organisers anticipate a rise in overseas participation. 

The 27th Tokyo International Packaging Exhibition, Tokyo Pack 2018, officially launches on 11th September 2017 for its biennial event at Tokyo Big Sight International Exhibition Centre.

Within cosmetics and personal care, Japan continues to offer new and appealing products to its ageing population. As a result, the country's packaging industry aims to answer social challenges relating to the older demographic, while striving to reduce reserves of natural resources and overcome harmful pollution.

Societal solutions

At the upcoming trade show, the Asia-based event will showcase a variety of newly commercialised and prototype technology, along with pack designs. The latest technology offerings and smart industry designs will be on display.

Accessibility, recyclable materials and easy to use applications are some of the most sought after features of packaging design in today's’ beauty and personal care markets.

Shigeo Koshino, General Managing Director of JPI, organiser of Tokyo Pack 2018, highlighted packaging priorities for Japanese manufacturers: “In Japan, we love and respect the natural environment, and we want to protect and care for it."

However, emphasising how “sometimes its power can be destructive”​, the packaging industry relies on “packaging technology that makes our food chains as robust as they can possibly be,”​ Koshino went on to say.

“Tokyo International Packaging Exhibition 2018 will introduce the advanced packaging technology of Japan to the world, looking ahead to the next generation and predicting the trends of the near future, and by doing so promote mutual international understanding,” ​Shigetaro Asano, chairman of Meiji Holdings and former Japan Packaging Institute president (2015-17), stated.

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