Located in Palladium Mall, Mumbai, the British fragrance house has strengthened the presence of its bespoke scents, body lotions, hand lotions, shower gels and shampoos in India.
First founded by British perfumer Joanne Lesley Malone in 1994, the label was acquired by Estée Lauder in 1999 and has now established a global name, featuring in around 50 countries.
The brand’s newest brick and mortar store leverages the personalisation, sensory appeal and health and wellbeing trends that are highly popular with Asia-Pacific (APAC) audiences; the latter an especially important factor in Indian shoppers’ purchasing habits.
In-store consumers have access to hand and arm massages at the Mumbai retail shop's tasting bar, and can also consult fragrance stylists for advice on how to choose fragrances.
Jo Malone has reportedly strategically opened its latest store to correspond with the gifting season. It promotes its range of scents, including myrrh & tonka, lime basil & mandarin, and wood sage & sea salt.
These scents are promoted alongside a complementary selection of body care items including lotions and hand creams, along with hair care such as shampoos and personal care shower gel wash.
Utilising iconic packaging in cream and black, the Jo Malone London range was previously available in India via online stores including Amazon India and Snapdea. Following this digital presence, its physical store is the brand’s first move from online to offline expansion in the country.
"Jo Malone London is the epitome of British luxury and style, and we are thrilled to launch in India-a country bursting with history, energy and a genuine love for fragrance," expressed Rohan Vaziralli, General Manager, Estée Lauder Companies India, to Indian news outlet, Business Standard.
In August 2017, Estée Lauder revealed its strong financial results for its fourth quarter and fiscal year ending 30th June 2017.
“We are well-positioned to deliver strong profitable growth as we deploy our prestige brand portfolio to new consumers globally through our hero product franchises and robust new product pipeline, new digital-first marketing approach, and focused expansion for our smaller to mid-sized brands,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies.
Witnessing strong financial results, Estée Lauder saw increased net sales, primarily as a result of strong double-digit gains from luxury brands Jo Malone London, Tom Ford and Le Labo.
Jo Malone, in particular, was earmarked as showing “outstanding double-digit sales increases in every region, reflecting strong growth from existing fragrances, brand expansion and the recent launch of Basil & Neroli,” the company reported in a recent press release.
The fragrance sector was a significantly successful area for Estée Lauder as the sector’s operating income rose considerably, displaying higher sales from Jo Malone.
India was tipped as recording strong sales growth also, along with Estée Lauder and Jo Malone’s travel retail market delivering “exceptionally strong double-digit sales growth”.