in-cosmetics Asia counts down to 10th edition

Growth attracts newbies​

With under two weeks to go until this year’s personal care showcase, held in Bangkok from 31 October – 2 November, the 10th in-cosmetics Asia exhibit gets ready to educate and inspire R&D professionals with new speakers, exhibitors and innovative products.

In-cosmetics Asia is expecting a big turnout this year, especially as the Asia Pacific (APAC) beauty and personal care market is anticipated to tip the scales as the world leader in market growth - the industry is expected to surpass 30% by 2021 and hit $192bn (€163.3bn).

Marketing and technical firsts​

Jo Chidley, chemist and Founder of Beauty Kitchen, which creates natural and effective beauty products will present in the marketing trends theatre on ‘Consumer trends in Europe for natural fragrances & aromatherapy’.

Examining the blurring of the lines between health and beauty, and the positive impact this is having on the growth of the natural fragrances and aromatherapy segments, Chidley commented: “Visitors will hear from diverse voices within the industry from natural and organic to the latest in biotechnology.”​

Eva Baldaro, Technical Director at Hallstar is set to be a first-time speaker at the event. Talking about ‘The next generation of cold process emulsifiers’ in the technical seminars theatre, she will reveal the workings of a naturally-derived cold process emulsifier that can create water or glycerin gels, or create an emulsion by being added in any phase or time in the formulation development process.

“As naturality, functionality and sustainability continue to be key themes in beauty and personal care, our next-generation cold process emulsifier is a perfect match for the Asia Pacific audience,”​ Baldaro stated.

Attraction to Asia​

Over 400 global suppliers of ingredients, fragrances, lab equipment, testing and regulatory solutions are expected to attend this year’s event, along with more than 70 exhibiting companies from all over the world. New brands including Biobeautech, Coskin Specialities, Dermaject, GTG Wellness, Omniscentral and Aumento Chemical will be attending the event, looking to raise their profile, increase brand awareness and introduce ideas and ingredients in Asia.

Personal care manufacturers on the lookout for global novel ingredients can explore Maruzen Pharmaceuticals, which will demonstrate its Lemon Balm Extract – a new natural active that promotes collagen receptor ‘Endo180’ production that looks at the recycling system that our skin naturally possesses.

Lipoid Kosmetik will also display its HerbaShield URB, hailed as ‘the natural solution to pollution’, an active ingredient that uses its COSMOS-approved botanical based on watercress, horsetail and nettle extracts to reduce pollution-induced skin damage and ageing.

“We believe this year’s programme will inspire attendees and equip them to plan for future successes and innovate beyond the expectations of today’s consumers,”​ Sarah Gibson, Exhibition Director, in-cosmetics Asia, noted.

For more information, visit http://asia.in-cosmetics.com/​.