Chemistry solutions provider for the beauty and personal care sector, Hallstar, aims to solve consumers’ regulatory stumbling problems with its photoprotection technology innovation, AvoBrite. The launch of AvoBrite comes after 20 years of photoprotection technology.
Chinese regulations challenges
Hallstar is focusing on compliance with Chinese regulations to create widespread, global appeal. The China-compliant photostabiliser’s debut utilises VProve’s 'Daily Perfect Sun Essence' formulation, which was created by Korean science and beauty name, Cosmax.
Through stabilising Avobenzone, an oil-soluble ingredient used in sunscreen products, Hallstar strives to change photoprotection with brand new AvoBrite.
“Hallstar has earned a reputation for market expertise and formulation know-how, and AvoBrite is a great example of how we collaborate with customers to address their needs,” outlined Dennis Zlotnik, Market Development Manager, Beauty & Personal Care.
Photoprotective sun care
Commenting on the needs of consumers in today’s dynamic photoprotection industry, Hallstar held: “Formulators need products that have a pleasant sensoriality, but they are also facing increasing regulatory requirements around the globe.”
Sharing views on the importance of compliance, the company went on to say: “Before investing in any photoprotection innovation, a multinational company wants assurance that the ingredient will be compliant in its largest markets.”
Implying the importance of the Chinese regulatory industry for Hallstar, the company stated that both “China and Korea require that new sun care products include PA++++ level of protection from UVA rays”.
After Hallstar found that the most popular UVA filter, Avobenzone, requires a stabiliser to remain effective, it realised it had to enable Avobenzone while “maintaining pleasing aesthetics and formulation flexibility”.
Using AvoBrite, Hallstar stated that VProve’s new sun care product can be applied daily to protect skin against the environmental effects of urban life.
“We began the development process at our lab in Chicago and collaborated closely with our centre-of-excellence in Suzhou, China, which enabled us to meet a very tight deadline,” stated Felicia Parks, Ph.D., Technical Director for Beauty & Personal Care.