Indonesia prepares for its “biggest online shopping festival”

By Natasha Spencer

- Last updated on GMT

Indonesia prepares for its “biggest online shopping festival”
Before the expected rise in online shopping hits, sellers from e-commerce marketplace, Lazada, are raising their sales game.

On 27th October 2017, Lazada announced it would be working hard to create the “most effortless customer experience for Indonesians”​ when the online revolution, Harbolnas, takes place.

Indonesian cosmetics shoppers will explore the Harbolnas revolution from 11th November to 12th December 2017. Themed as 'Diskon Mengguncang Semesta' in Indonesia, shoppers will have access to branded cosmetics.

Preparing for sales spike

Sellers have started the groundwork in the run-up to the annual shopping event, “much earlier this year”​. These preparations mainly revolve around increasing production, ensuring the sufficient availability of good, raising labour, and brainstorming a variety of promotional tactics with the Lazada team.

"We businessmen and independent merchants who have joined Lazada as sellers, are very enthusiastic to welcome Online Revolution Lazada and Harbolnas, this year,”​ stated Dedy Indrawan, one of Lazada's City Leader Sellers and owner of Jaxine Store.

Speaking on the business value of taking part in the Harbolnas shopping event, Indrawan said: “Personally, I feel that from year to year, consumers' interest and order quantities increase significantly. So, I don't want to miss the opportunity to increase my sales especially in November and December."

"Lazada also helps sellers to prepare ourselves by providing us with whatever support and assistance needed in addition to updated information to help us to give better service to our customers,"​ he commented.

Training and workshops

To encourage sellers to promote their products digitally, Lazada organised seller training sessions in August 2017 and also established UKM workshops in eleven different cities throughout Indonesia.

The last of these workshops took place in Jakarta, Indonesia, to coincide with Hari Sumpah Pemuda — a special day that celebrates the youth in Indonesia — on 28th October.

Lazada also launched new innovations this year in a bid to help sellers’ varying needs in developing their business online via the platform. The online marketplace achieves this by giving sellers access to editors and photographers, who can then improve the visual experience for both brands and consumers.

Southeast Asia rollout

The platform also revealed a new advanced feature that enables sellers to personalise the layout of online shops to showcase discounts or featured items.

Present in Southeast Asian countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, Lazada also offers its verified external human resource agency.

Florian Holm, Co-CEO of Lazada Indonesia has explained the importance of focusing on their customers’ needs: "We're always opening doors for any feedback on what our sellers need in developing their business with Lazada. This is especially important as we are approaching Lazada's online revolution in November  — a campaign which will simultaneously be conducted in six different Southeast Asian countries ​ and the launch of Harbolnas across Indonesia in December.”

"In the long-run, it has become a priority for Lazada to become the primary platform for sellers to develop their business through online channels, and to be a vessel for young businessmen to contribute to growing Indonesian economy,"​ Holm added.

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