Developing an industry-first in Osaka, Japan, Panasonic uses image recognition and processing technologies developed through digital cameras.
Applying make up digitally
The new make up design tool lets users intuitively design their beauty look by using a touch pen and applying makeup to a facial photograph.
In the formation stage, the company sought the advice and guidance of professional make up artists. It was here that it helped to transform make up from its traditionally analog roots, into digital.
Panasonic utilised facial recognition technology to enable the make up design to be applied to different facial photographs. Consumers can also access video simulation mode, which allows make up to be applied to moving facial images that are captured with a video camera.
The tool has multiple functions, including as a communication tool accessed by beauty advisors that enables it to engage with shoppers at cosmetic counters.
One of the key features of the make up tool is its capability to allow consumers to design freely, as though they are applying real make up. It achieves this by replicating the colours and textures of cosmetics, while the brush tool and brush tip can respond to pen pressure and ensure coloured make up.
It will also include a make up design tool screen and eye make up process that provides information on how to apply make up, including the application of colours, layers and brush movement.
Supportive design functions are also part of the tool. It provides a make up guide and analyses facial balance. The cutting-edge tool also uses facial recognition technology to examine the proportions of a person’s face.
Under its video simulation model, designed make up can be superimposed on moving facial images that are then gathered by a tablet that can simulate actual lighting.
This digital solution will recommend make up to customers from different target audiences and locations including photo studios, wedding venues, beauty salons. Beauty and cosmetology schools will also be part of its core audience, as it will produce educational materials and training on make up technique.
Traditionally, when consumers visit the cosmetics counters, shoppers would invest considerable time in their make up application. However, as the skills of beauty advisors vary considerably, this investment of time would not necessarily guarantee the shoppers’ happiness. Make up artists may also struggle to completely understand the consumers’ vision if this has not been shared in detail.
Pairing up with Vantan’s Vantan Design Institute in Tokyo, Japan, Panasonic has carried out the demonstration experiment. Together, the two held a special class on digital make up, where the hair and make up department indicated the tool’s capabilities.