InterCharm Beauty Expo Korea welcomes K-beauty names

By Natasha Spencer

- Last updated on GMT

InterCharm Beauty Expo Korea welcomes K-beauty names
Cosmetics players from the skin, hair, nail and home equipment spheres will promote their Made in Korea products to the global market.

The InterCharm Beauty Expo Korea, which, will take place in Seoul, South Korea on 23rd-25th November, will see manufacturing and cosmetics sellers exhibit their beauty items.

An annual date for the diary

The beauty expo in Korea, will welcome K-beauty companies and see them showcase their new launches.

With Korea such a powerful influencer in the global beauty industry, the event forms a fundamental part of companies’ business plans.

As such, K-beauty names will attend the event to help raise brand awareness and boost their presence in various Asian markets including China. Russian and European brands are also set to attend and make a play for global dominance.

Beauty Expo Korea, organised by SeoulMesse International, has been in existence for 14 years. Today, InterCharm is the largest Eastern European cosmetics fair. Together with organiser Reed Exhibitions, the two have jointly created the global trade fair, ‘InterCharm Beauty Expo Korea’.

Approximately 300 exhibitors are expected at the 2017 InterCharm Beauty Expo. The organisers aim to expand the exhibition to 20,000 sqm (1,000 booths) by 2020 and to 36,000 sqm (1,800 booths) by 2025.

Made in Korea sales

At the event, there will be a range of cosmetics including skin care and make up, hair, scalp and nail care products, accessories, products and devices for professional beauty salons (hair, aesthetic and spa), home care products and devices, and eyelash products.

The exhibition will also feature an online business match-making programme, called Biz Connect, to boost brands’ marketing performance.

"The InterCharm Beauty Expo Korea which will be held in November, distinguishes itself through its competitiveness in an overseas network,"​ said Byeong-ho Park, CEO of SeoulMesse International.

"We can proudly say that the exhibition will be able to promote the excellence of the Korean cosmetics industry, with the increase in our global buyers through Reed Exhibitions Group and InterCharm's shared pool of global network,"​ Park went on to say.

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