Brand profile

Biomod part 1: “Exponential” dry masks opportunities ahead

By Natasha Spencer

- Last updated on GMT

Biomod part 1: “Exponential” dry masks opportunities ahead
The cosmetics research company specifically targets the Asia region with its upcoming expansion plans and has an existing partnership in place.

The “Asian market is well versed in the mask category, it is ready for a true performing innovation”,​ encouraged Karine Théberge, PhD, founding CEO and President.

We explored the company in more depth to see how the company is appealing to Asia-Pacific consumers and adding value to its market space through its dry mask creations.

When did BioMod launch?

Biomod started in 2009 purely as a research laboratory, developing different technologies aimed at the pharmaceutical and cosmetic industries.

Through those years of research, Biomod now has eleven international patents and has developed proprietary industrial processes.

Biomod widened its activities by developing and producing the first dry masks for the industry in 2016.

How many employees do you have?

We currently have 40+ employees and are growing every month.

What problem was BioMod trying to solve when it launched?

We had the vision to modernise and transform personal care products and the way the world thinks about and utilises them.

Coming from a background in science and textiles, Karine sought to make textiles, which are part of our daily lives, 24 hours a day. The aim was to make these more than just useful, but beneficial.

What is BioMod's USP?

Our dry masks are waterfree, highly effective, easy to use, non-drip, reusable skin care.

What is meant by a dry mask?

Our dry mask is an advanced skin care applicator that features a waterfree, dry-to-the-touch rejuvenating balm imprinted onto a fabric applicator. In minutes, our dry masks nourish the skin with millions of vectors packed with active ingredients.

Our exclusive two-way stretch fabric ensures a form-fitting fit for more than just facial applications. We can address skin concerns not only for the face but for hands, neck, even breasts and buttocks.

How do these differ from sheet masks?

Sheet masks contain 2-5% active ingredients and 90% + water, silicone and/or glycerine. Dry masks contain close to 90% actives ingredients and emollients, no water. They slip on in a breeze with our unique loop system.

There is no dripping, nor gooey liquid to slap onto the skin. They can be worn without any mess while you go about your day, working on your computer, talking on the phone, etc.

Secondly, the absence of water also eliminates the risk of contamination, making reuse a reality. Our SkinSmart dry mask can be worn two-three times delivering the same comfortable fit and same level of effective care transfer onto the skin.

Our formulations are colourful and dry-to-the-touch. They come in fun design motifs, creating a luxurious, pampering new skin care offering.

Furthermore, our dry masks offer fast, visible results driven by our patented proprietary Biomimetic MircoVector technology. This technology allows actives ingredients to travel through all the layers of the epidermis, where they are most effective.

Sheets masks deposit active ingredients onto the surface of the skin where they evaporate in minutes, having no or very little temporary effects on the skin.

What technology is involved in creating dry masks?

Our dry masks were created following the development of a proprietary imprinting

process of our BMV (Biomimetic MicroVector) technology. This process involves loading balms onto textiles.

Biomod’s BMV programmable technology is an active ingredient delivery system that allows the prolonged release of actives, powering them to the epidermis. BMV microparticles have a lipidic composition similar to the skin’s lipidic barrier.

Upon contact with the skin, they slowly dissolve. They penetrate the layers of the epidermis, gradually releasing their biomimetic components as well as the actives homogeneously dispersed within.

This BMV technology improves the actives’ bioavailability while the lipidic functional biomimetic components nourish the skin. Additionally, the lipidic film formed at the skin’s surface forces the microvectors downward into the heart of the epidermis for better results.

We then imprint our BMV loaded balm formulations onto textiles with our industrial process creating beautiful colourful patterns.

The second instalment of our BioMod brand profile will be published on Tuesday 5th December 2017.

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