Cosmoprof Asia achieves record-breaking numbers

By Natasha Spencer

- Last updated on GMT

Cosmoprof Asia achieves record-breaking numbers
2017's "One Fair, Two Venues" edition sees 9% growth compared to its 2016 instalment.

The launch of Cosmopack Asia, held at the AsiaWorld-Expo (AWE) from 14 to 16 November, alongside Cosmoprof Asia in the Hong Kong Convention and Exhibition Centre (HKCEC) from 15 to 17 November, saw more visitors than ever come through its doors.

Providing insights and networking opportunities for the beauty industry in the Asia-Pacific region, Cosmopack Asia welcomed buyers, distributors, suppliers and retailers from a multitude of global beauty segments.

2017 results

A total of 83,793 beauty professionals from 135 countries and regions visited the two fair venues, representing an attendance rise of 9% compared with last year.

Statistics also show that 2,877 companies exhibited this year, representing 54 countries and regions, marking an increase of 7% compared with 2016. The exhibition space itself grew to 108,600 sqm, an 11% increase also.

Ever-popular with Asia audiences

By analysing individual country visits, we can see that Japan, Australia and China registered the highest double-digit growth strides, with 24%, 22% and 20%, respectively. Singapore's 15%, Indonesia's 14% and Korea's 14% gains also indicated their success. Taiwan and the US also made it into the top ten country visits with double-digit growth of 11%. In addition, Thailand and the Philippines demonstrated steady growth by their positioning in the top 10 lineup.  

This year’s event saw Korea as the show's Country of Honour, showcasing its latest trending cosmetic developments and novelties, more commonly referred to around the world as 'K-beauty'.

"This year's expansion of Asia Pacific's most popular and extensive beauty industry expo to two venues has opened up the potential for more cutting-edge products, services and packaging trends to reach the region's growing network of buyers, distributors, suppliers and retailers,"​ noted Michael Duck, Executive Vice President at UBM Asia and Director at Cosmoprof Asia.

"Cosmoprof Asia's new format across two different product areas has allowed a greater insight into both the industrial reality and finished products, making the Cosmoprof brand even stronger,"​ observed Gianpiero Calzolari, President of BolognaFiere.

AWE: beauty on tap

During Cosmopack Asia, held at AWE, exhibitors displayed their solutions from the segments of raw materials and ingredients, manufacturing, machinery, primary and secondary packaging.  

Through the collaboration of numerous leading industry names in the design, packaging and manufacturing space, 'The Light Powder Factory' allowed visitors to see first-hand the complete supply process of a compact powder, from formulation to packaging.

One of the special featured highlights at this year's AWE was 'Cosmolab', a laboratory where visitors could test the technology and supply process for a bath fizzer, through its collaboration with Opal Cosmetics.

Innovation circle award winners

This year’s "Cosmoprof Awards -- Innovation Circle" celebrated innovation and research by recognising the best proposals for formulation, technology and packaging among exhibitors in AWE. Selected by a jury of international beauty experts, the winners were:

  • Gotha Cosmetics. for the category Make-up Formula
  • Bkolormakeup & Skincare S.p.a. for the best Skin Care Formula
  • Yonwoo Corporation for the category Skin Care Packaging Technology
  • Starry Vision Co., Ltd for the best Make-up Packaging Technology
  • HCP Packaging Hong Kong for the best Packaging Design
  • Yonwoo Corporation won the prestigious Special Jury Award.

'Cosmotalks' welcomed a host of designers, trendsetters and international experts from companies, trade magazines and agencies, who shared their knowledge, expertise, and experience on revolutionary and contemporary beauty issues.

HKCEC showcase 

From 15 to 17 November, 2,034 companies from 53 countries and regions specialising in finished beauty products exhibited at the HKCEC, focusing on all elements of the cosmetics arena.

'Discover Trends' gave avid beauty supporters the latest information on at-home beauty devices, baby care and halal cosmetics. Features on the natural and organic and wellness and spa segments explored the direction and growth of its subsequent markets.   

'The Light Powder' project flowed into the HKCEC as it offered visitors the opportunity explore an immersive shopping experience of a compact powder. This gave attendees the chance to try three different colours and textures of the highlighting powders, alongside the social and multi-sensorial installations created by Centdegres.

Beauty circle winners

The winners of 'Cosmoprof Awards - Beauty Circle' were:

  • Wunder 2 for the best Make-up Product
  • PLABIO for the category Skin Care Product
  • Manucurist for the best Nail Product
  • Studio Ma D.O.O. for the category Hair Product
  • Gelle Freres France for Natural & Organic
  • The Best Beauty Brand Online Award was presented to Gelle Freres France.

Along with an eclectic mix of industry-relevant conferences, the first edition of the Natural & Organic Symposium, in collaboration with Ecovia Intelligence, looked at marketing strategies and trends for the green beauty sphere.

Cosmoprof Asia 2018

Next year’s event, which marks the 23rd edition of the cosmetics showcase will take place from 13 to 15 November 2018 at AsiaWorld-Expo (AWE) and from 14 to 16 November 2018 at the Hong Kong Convention & Exhibition Centre (HKCEC).

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