Dr. Tvacha Clinic offered its expertise in the skin care sector at the recent FBB Colours Femina Miss India pageant located at Sanya City Arena in Sanya, China.
It provided its beauty and wellness services to the annual event, which sees a range of beauty-inspired services contribute to the Miss India contest and its presence on an international stage.
The clinic, which focuses on the medical beauty fields of cosmetology, trichology, and skin aesthetics, seeks to build its place in the Indian beauty and wellness sphere by offering leadership and consultancy services.
Beauty advice marketplace
India's aspiring millennial audience currently stands at 440 million, with the Generation Z demographic not far behind at 390 mn), Dr. Tvacha Clinic revealed in a recent press release. These consumers have been “fuelling the industry's discretionary spending”.
"As per a FICCI report by PWC, the overall size of the wellness market in India stands at INR 490 billion and wellness services alone comprise 40% of this market,” expressed Dr. Amit Karkhanis, Founder of Dr. Tvacha Clinic.
Positioning itself as a leading authority to Indian consumers, Dr. Tvacha offers a wide range of skin care options including anti-ageing treatments, de-pigmentation and skin whitening treatments, along with acne and spot removal and laser hair removal.
Forging ahead with innovation
Other key factors influencing this rise in medical beauty include India's population increase and consumer trends and demands for relaxation, maintaining physical fitness and overall health.
As “wellness services in India are projected to generate more than three million jobs by 2018”, Dr. Tvacha Clinic stated in a recent press release that there is now an increased focus on the need for “skill development, training centres, accredited and certified courses, consistency in quality of products and services”.
Commenting on the core drivers pushing the development of the beauty and wellness industry in India, “technology, results and innovation" are key to offering customers "a strong value proposition in this market", Karkhanis added.
First established in November 2005, Dr. Tvacha Clinic aims to open 40 clinics by 2020 and occupy the leadership space in the high-growth beauty and wellness services market.
Expertise is considered at the centre of this development, with brands offering beauty buyers in-store advice and customisable cosmetics choices.
Karkhanis supports the prominence of individual beauty selections and delivers this from within its clinics: "Each clinic has an in-house cosmetologist, who gives personalised skin treatments, and offers products and services researched and developed by dermatologists."