On 24th January 2018, the raw material beauty provider, opened its 40-unit store in a centrally-located shopping mall in Lipomol, in the Bharat area of the Indonesian capital of Jakarta.
Strategically in line with the brand’s target audiences, the mall is mainly frequented by Indonesian Muslims and young people in their teens and 20s that have a strong interest in Korean cultural breakthroughs such as K-Pop and K-Beauty.
With the number of customers visiting the store hitting 1,500 on the day of pre-opening, the Indonesian store reached record sales of approximately 100 million won (€75,654).
Expansion and growth
Nature Republic now plans to aggressively accelerate its presence in overseas markets. In 2018, the naturalist brand aims to expand to ten stores in Indonesia and the Middle East.
With the world’s fourth-largest population, Indonesia was the clear starting point for the natural brand to focus on in terms of expansion, particularly as it is known for garnering the attention of “a post-China representative market”, Nature Republic revealed in a recent press release.
With around 90% of the Indonesian population equating to the largest Muslim country in the world, Nature Republic hopes that the company can “set a bridgehead for the Middle East and other Muslim markets”.
Led by Ho-hwan Ho, the company’s CEO strives to deliver beauty energy found in the world's clean natural environment and has this year, set its sights on Indonesia and the Middle East.
The company now plans to expand its satellite cities, Bandung, Surabaya and Bali, mainly in Jakarta, to achieve its goal of launching ten stores within the year.
"In the long term, we will expand to the Middle East and Europe and diversify overseas markets,” Ho-hwan Ho, CEO, Nature Republic, emphasised.
Utilising local market analysis and product pre-registration, Nature Republic has prepared its all-around marketing strategy, which includes local market analysis, product pre-registration and communicating with locals via Instagram to enable the business to enter into the Indonesian marketplace.
Nature Republic uses a wide range of raw materials sourced directly from aloe vera, deep sea water, snails, calendula, argan, baobab tree, oxygen water, shea butter, grape seed and green tea leaf.
Describing itself as a “pioneer of natural cosmetics”, Nature Republic highlights its ‘Soothing and Moisture Aloe Vera 92% Soothing Gel' amid the local climate of hot and humid climates as its leading product.