Pony joins Bobbi Brown for #AllDaySmile Campaign

Kicking off on 19th January, three renowned names in the world of beauty and all-round “international girl crushes”​ feature in Bobbi Brown’s latest campaign in New York City, US.

The trio, which features Pony, Olivia Palermo and Patricia Bright, showcased the colour cosmetics brand’s new Skin Long-Wear Weightless Foundation SPF 15.

Campaign creation​

As part of its marketing strategy, Bobbi Brown takes us back to its hometown of New York City in its global #AllDaySmile campaign.

Each of the three featured stars, including K-beauty extraordinaire, Pony, presents a style and beauty guide based on the brand's new innovation, all while exploring New York City.

K-beauty inspiration​

Korean beauty blogger and make up artist Pony visits The Whitney Museum, shops at Jeffrey and visits restaurant Old Rose, while wearing Skin Long-Wear Weightless Foundation in Ivory. Communicating one of the brand’s core product messages, Pony comments: “It makes my skin look even—controlling shine in oily spots and giving my skin moisture where it is dry—and matte, never flat.”​

Wearing Skin Long-Wear Weightless Foundation SPF 15 in Natural, Olivia Palermo, reveals: "It's the foundation (no pun intended) for building your look for the day,"​ says Palermo. British beauty vlogger Patricia Bright complements this by applying Skin Long-Wear Weightless Foundation SPF 15 in Almond, stating: "It complements my skin effortlessly without drying it out in the process.”​

New product launch​

Bobbi Brown’s latest release, Skin Long-Wear Weightless Foundation SPF 15, is an ultra-lightweight formula with a multi-dimensional matte, full-coverage finish.

Bobbi Brown’s latest release, Skin Long-Wear Weightless Foundation SPF15, is described as a “skin -loving formula”​ that provides a breathable and weightless natural and multi-dimensional matte coverage. The brand, which widely communicates its background and love of make up artistry, has launched 30 shades that are designed to “true-to-skin pigments blend perfectly into skin”​.