Pony joins Bobbi Brown for #AllDaySmile Campaign

By Natasha Spencer

- Last updated on GMT

Pony joins Bobbi Brown for #AllDaySmile Campaign
K-beauty blogger, Pony, goes to New York to highlight the staying power of the make up leader’s latest skin care favourite.

Kicking off on 19th January, three renowned names in the world of beauty and all-round “international girl crushes”​ feature in Bobbi Brown’s latest campaign in New York City, US.

The trio, which features Pony, Olivia Palermo and Patricia Bright, showcased the colour cosmetics brand’s new Skin Long-Wear Weightless Foundation SPF 15.

Campaign creation

As part of its marketing strategy, Bobbi Brown takes us back to its hometown of New York City in its global #AllDaySmile campaign.

Each of the three featured stars, including K-beauty extraordinaire, Pony, presents a style and beauty guide based on the brand's new innovation, all while exploring New York City.

K-beauty inspiration

Korean beauty blogger and make up artist Pony visits The Whitney Museum, shops at Jeffrey and visits restaurant Old Rose, while wearing Skin Long-Wear Weightless Foundation in Ivory. Communicating one of the brand’s core product messages, Pony comments: “It makes my skin look even—controlling shine in oily spots and giving my skin moisture where it is dry—and matte, never flat.”

Wearing Skin Long-Wear Weightless Foundation SPF 15 in Natural, Olivia Palermo, reveals: "It's the foundation (no pun intended) for building your look for the day,"​ says Palermo. British beauty vlogger Patricia Bright complements this by applying Skin Long-Wear Weightless Foundation SPF 15 in Almond, stating: "It complements my skin effortlessly without drying it out in the process.”

New product launch

Bobbi Brown’s latest release, Skin Long-Wear Weightless Foundation SPF 15, is an ultra-lightweight formula with a multi-dimensional matte, full-coverage finish.

Bobbi Brown’s latest release, Skin Long-Wear Weightless Foundation SPF15, is described as a “skin -loving formula”​ that provides a breathable and weightless natural and multi-dimensional matte coverage. The brand, which widely communicates its background and love of make up artistry, has launched 30 shades that are designed to “true-to-skin pigments blend perfectly into skin”​.

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