Japanese algae name enters the UK

By Natasha Spencer

- Last updated on GMT

Japanese algae name enters the UK
Algae-based beauty brand, Sun Chlorella, appeals to the natural, organic and environmentally-focused global trends by venturing onto the UK market.

Sun Chlorella, as the name suggests, utilises chlorella, a form of freshwater algae in its range of beauty items.

Multitrend coverage

After seeing a surge the natural and organic trend, inspired by the popularity of healthy superfoods, Sun Chlorella has moved beyond its domestic market to launch in the UK.

In support of the Asianification trend, the Japanese niche name has demonstrated the formidability of Asian-based beauty trends around the globe. Sun Chlorella’s beauty range will be housed in London, UK, in the renowned Selfridges and John Bell & Croyden stores.

To date, the brand has adopted an increasingly popular cosmetics marketing strategy that combines biotechnology and scientific credibility with garnering brand influencers through celebrity ambassadors and endorsements.

Promoting anti-ageing

Scientists have found that chlorella is a strong antioxidant and also has the potential capacity to block the breakdown of elastin, which provides the skin with elasticity, Sun Chlorella revealed.

As elasticity reduces with age, causing wrinkles to emerge, chlorella and the brand's collection targets the anti-ageing skin care buyer through aiming to limit the visibility of lines and wrinkles.

Now available to UK consumers, the brand's anti-ageing moisturiser and liquid supplement also appeal to the premium beauty market through combining natural ingredients with high-end moisturising techniques.

Liquid beauty

By placing these natural components in a purified water base to support skin hydration and skin cell renewal, Sun Chlorella describes its cream as the “world’s first facial moisturiser to utilise the Chlorella Growth Factor (CGF)”.

Promoting its multi-trend appeal, Sun Chlorella’s ‘Sun Wakasa Gold Plus’ item — described by the company as Japan’s anti-ageing secret’ — is a liquid supplement containing chlorella, lemon essence and capsicum extract to support traditional beauty regimes.  

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