CITIC Capital finalises Trilogy International acquisition

Hong Kong-based private equity firm, CITIC Capital China Partners, has now completed its acquisition of Trilogy International (TIL Group).

Powerful brand identity​

New Zealand company, Trilogy International, is well-known for its numerous and far-reaching Oceanic and global brands including essential natural products and home fragrance names: Trilogy, ECOYA, Goodness, Lanocreme and By Nature. It also owns leading distribution platform, CS&Co, for beauty products in the New Zealand market.

Prior to the acquisition completion, TIL Group was removed from both New Zealand’s and Australia’s stock exchanges.

Natural partnership​

“We are delighted to become the new owner of TIL Group,”​ Hanxi Zhao, Senior Managing Director of CITIC Capital, noted.

The company owns remarkable brands in the beauty and lifestyle sectors, such as Trilogy, ECOYA, Goodness, Lanocreme, By Nature, as well as CS&Co, a leading distribution platform for beauty products in the New Zealand market.

Commenting on the importance of the natural trend, Zhao relayed: “These brands advocate natural beauty and natural lifestyle, which corresponds to the desire of today’s consumers across the globe.”​

Looking ahead at the coming months, Zhao added: “We will be working closely with the talented TIL management team, to map out next steps and strategies, and to continue to grow each of these businesses and enhance the footprints of its brands. We are intrigued by the opportunity ahead of us.”​

“Trilogy is the leading brand in the natural facial skincare space, and its natural yet powerful, effective skincare products are loved by consumers globally," ​expressed Angela Buglass, CEO, TIL Group CEO.

“ECOYA brings luxurious home fragrance experiences, with its well-known candles crafted from natural waxes. Lanocreme and By Nature follow ‘Made in New Zealand’ philosophy, and bring skincare products with local features to overseas markets.”​

Scaling for growth​

Sharing the business’s future plans, Buglass went on to say: “We will continue to grow our home markets in New Zealand and Australia, as well as to expand the global footprints for our brands.”​

“This is a significant milestone for our company and I am excited by the change in the ownership and our future prospects. We are looking forward to taking TIL to the next level with the support of our new shareholder,”​ Angela Buglass, CEO, TIL Group CEO.

In addition to its recent acquisition, the company also revealed it has made two notable additions to its team. Felix Danziger has been appointed as a Director on the TIL Board, while Roy Brown has joined as Chief Financial Officer.