Seamless Asia eCommerce features AR beauty solution

By Natasha Spencer

- Last updated on GMT

Seamless Asia eCommerce features AR beauty solution
The retailing, payments and e-commerce event in Singapore provides a global springboard for Revieve’s Virtual Try-on tool.

Finnish beauty technology firm, Revieve, has launched its augmented reality (AR) Virtual Try-on personalisation beauty solution.

Entering the market at the Seamless Asia eCommerce show in Singapore, the venture-funded company headquartered in Helsinki has utilised some of today’s key cosmetics trends to bring multiple options to beauty shoppers.

Multifunctionality via digital tech

Through AR, virtual try-on and personalisation, Revieve has created an intuitive and comprehensive tool to explore beauty looks, styles and trends.

This digital technology enables Revieve AR Virtual Try-on to give beauty consumers the opportunity to virtually try on individual beauty items along with complete beauty looks. 

Operating alongside e-commerce and in-store platforms, the Try-On solution is an integrated element of the brand’s white-labelled product suite of Digital Beauty Advisor products. These work directly across all digital channels where retailers and brands engage beauty-shoppers, including digital in-store, e-commerce, and social media channels including Facebook Messenger and WeChat.

Selfie age

“By connecting our AR Virtual Try-On experience as an integrated part of our Digital Beauty Advisor offering, we’re going beyond traditional Virtual Try-On experiences,”​ noted Sampo Parkkinen, CEO, Revieve.

Utilising the popularity of selfies, Parkkinen stated: “With this newly launched experience, not only does the consumer receive the ability to try on products before making a purchase decision, they also receive the most personalised beauty shopping experience along with personal advice and product recommendations based on their very own selfie.”

This digital suite of beauty tools offers beauty buyers a personalised facial analysis and product recommendations based on their selfie.

Using data

Parkinnen went on to explain the amount of detail that can be obtained from this data-led tool: “Our rich repository of enriched product-data means that this experience is now available also for those retailers and brands who do not have access to detailed colour, shade and other data about their products.”

Commenting on the rapid development of beauty in technology, the Revieve CEO continued: “The pace of digital transformation in Beauty is astonishing. We believe that by leveraging experiences like the Revieve Digital Beauty Advisor to combine elements of try-on as well as a fully personalised shopping experience that drives conversion, beauty brands and retailers are able to receive tangible results, both from an improved customer experience as well as concrete conversion increases,”​ continues Parkkinen.

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