Amorepacific opens its first pop-up shop in New York

By Natasha Spencer

- Last updated on GMT

Amorepacific opens its first pop-up shop in New York
In a joint partnership with prestigious fashion magazine, Marie Claire Magazine, the South Korean beauty leader, Amorepacific unveils its inaugural global beauty pop-up in New York City, US.

The opening comes as Amorepacific celebrates its international status and ongoing strategy to deliver its “unique perception”​ of 'Asian Beauty' around the globe.

Pop-up in May

Open from 9th-25th May in New York City, Amorepacific’s global beauty pop-up shop showcases its range of brands including Amorepacific, Laneige, Annick Goutal, Sulwhasoo, Mamonde and Iope.

The presence of Amorepacific's brand portfolio represents the first time they have been available in the same retail outlet, signifying the company's global drive towards raising the profile of global beauty.

The leading beauty company teamed up with Marie Claire to launch its exclusive grand opening event on 8th May 2018. The pop-up’s first day also coincided with Marie Claire’s celebrated May issue, which recognises international beauty.

Spreading Asian beauty

Amorepacific’s pop-up shop features colour cosmetics, skin care and fragrances, as the Korean beauty and giant and fashion magazine strive to engage US consumers in “an exclusive conversation spotlighting Korean beauty and skin care”.

The first-of-its-kind event is led by Jennifer Goldstein, Executive Beauty Editor, Marie Claire; Jessica Hanson, US President, Amorepacific; and Charlotte Cho, Chief Curator, Soko Glam.

"Marie Claire is the authority when it comes to global beauty. They are always on the pulse of the most innovative and efficacious products from around the world, so when we thought of a partner to launch our pop-up store with the spotlight on global beauty, they were a perfect fit,"​ enthused Jessica Hanson, President of Amorepacific US.

"We're thrilled to open our pop up here in New York City and give consumers the opportunity to experience our leading brands in one location,”​ shared Hanson.

Beauty and fashion

For decades, Amorepacific has prioritised innovation and science. It has conceptualised and delivered beauty products designed with potent ingredients and cutting-edge technologies.    

"Through our Global Beauty platform, Marie Claire has been dedicated discovering products, ingredients, and technologies that help women feel more beautiful from around the world,"​ explained Nancy Berger, Marie Claire VP/Publisher and Chief Revenue Officer.

Sharing plans for the May edition of its household fashion name, Berger stated: “As the leading global beauty company from South Korea, Amorepacific is the perfect partner for us to celebrate our annual May Global Beauty issue. Our May issue features the annual Prix d'Excellence de la Beauté awards, highlighting the standout beauty products from around the world, for which the Amorepacific brand won for their Essential Creme Fluid.”

Dedicated activities will take place throughout the month of May to celebrate the launch of the pop-up shop. These include influential beauty expert meet and greets, on-site beauty treatments and product sampling.

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