Luxe Pack Shanghai sees visitor numbers increase by 6%

By Natasha Spencer

- Last updated on GMT

Luxe Pack Shanghai sees visitor numbers increase by 6%
Attendees at this year’s Luxe Pack Shanghai increased by 6% compared with 2017, with more visitors coming from China and the rest of Asia.

Held at the Shanghai Exhibition Centre between 11th- 12th April, this year's leading Asian creative packaging and trends platform welcomed over 4,538 C-level executives.

Packaging showcase 

Over 200 packaging exhibitors gave those visitors access to cutting-edge technologies, materials and finishing operations.

The majority of the 4,538 packaging professionals, which represents a 6% increase from 2017, attended from China and other parts of Asia, along with the US, UK, Russia, France and other countries. 

Both established and start-up beauty and perfumery brands unveiled their latest innovative portfolios to showcase and discuss industry challenges and offerings.   

Exploring the future of creative packaging communicated via exclusive initiatives, a range of creative packaging, designs and solutions were on show to visitors.

Innovative themes 

Students from the Shanghai Institute of Visual Arts displayed their innovative packaging designs.

In addition, the Luxe Pack Trends Incubator by centdegres enabled visitors to “rediscover the world of packaging through three iconic Traditional Chinese Medicine roots”​.

Digitalised and interactive innovations were also central themes at this year’s Luxe Pack 2018 event. Visitors were given the opportunity to create their own customised bottle. The Luxe Pack Innovation Wall and Turbo Talks displayed exhibitors’ latest packaging innovations, while Luxe Pack innovative materials by Neuni Materio delved into the latest new packaging material trends and current industry issues.

Sustainable packaging solutions and eco-friendly initiatives were high on the agenda at the event as international sustainability and Luxe Pack in Green took centre stage.

Key highlights

Professional jury members proudly elected two winners at the event. Metsa Board Hong Kong – SkinCare 2 was given an accolade for the best eco-friendly designed products category, and Seaman Paper was recognised in the responsible sustainable initiatives category.

A rich conference programme took place over the two days exploring Chinese and Japanese leaders’ viewpoints on design packaging; what’s driving sustainability for Chinese luxury brands; packaging design at the time of customisation; luxury, packaging and nature; and the 'future of packaging: an inspiring dialogue between emerging consumers and innovative manufacturers'.

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