Announcing its move on 18th May, the Taiwanese beauty store unveiled its launch in the Southeast Asia region.
Following its growth since 1989 — when founder Dr Chen Wugang first connected the beauty and medicine spheres to enable females to achieve healthy-looking skin — Chlitina, now headed by Joanna Chen since 1997, strives to make a south-bound push into Southeast Asia’s “most buoyant markets”, the company revealed.
There are a dozen franchised beauty salons already set up and established in Vietnam, with the majority of these in Hanoi and Ho Chi Minh City.
With a strong expansion plan now in place, Chlitina aims to launch 50 franchised Chlitina beauty salons around the Southeast Asian country in 2018.
“Vietnam is an obvious destination for Chlitina since it counts among its franchisees and employees in Taiwan a high number of Vietnamese women who have married into a Taiwanese family,” Chlitina explained in its recent press release.
Growing the brand
Based on its core value and philosophy to empower women and support their positive role in the family environment and society, the company seeks partners that aid these goals. They offer translation and training services and form relationships with potential franchisees in Vietnam.
With plans to meet new connections in both Vietnam and Hong Kong in 2018, the brand is also gearing up to repeat its growth strategy in Indonesia in 2019, where it currently sells its skin care products digitally.
Technology is playing a pivotal role in developing the relationship between medicine and beauty.
As of the end of April, Chlitina had a network of over 4,200 beauty salons, 3,900 of which are located in mainland China.
Chlitina achieved sales of RMB 74.5 mn (€9.9 mn) in April 2018, representing a franchise channel hike of 26% compared to April 2017.
For its third year in a row, Chlitina has received warm appraisal from the Asian skin care industry, as its Classic Collection has gained a popular response from beauty seekers.
Since 2015, Chlitina has annually gained notoriety as a skin care sponsor for the Shanghai International Film Festival, which this year starts on 16th June. It has also been recognised as one of the 20 Best Global Brands from Taiwan.