Korean beauty device enters China

By Natasha Spencer

- Last updated on GMT

Korean beauty device enters China
The cosmetics machine, hailed as Korea’s most popular tool of its kind, will soon be available in China via an exclusive agreement with Secoo.

On 19th May 2018, Plabeau, the brand behind Korea's top-selling beauty device, made the official announcement that it was preparing to enter the Chinese market.

Brand ambassador

At an event held in Hong Kong, Korean singer, actor and TV personality, Kim Jong-Kook, was unveiled as the brand’s representative.

Taking to the stage, Kim Jong-Kook introduced Plabeau and talked through the beauty device’s key features and appeal to an audience of avid beauty buyers.

Bringing together the beauty and technology industries, Plabeau’s cosmetics tool is a portable Plasma beauty device. Described as the world’s first of its kind, the cosmetics machine aims to maximise the skin's smoothness and brightness.  

Clinical benefits

The device comes with six clinically proven benefits, including absorption enhancement, collagen boosting, wrinkle reduction, skin brightening, sterilisation and soothing, and deep cleansing.

Using non-invasive and painless Plasma technology, Plabeau breaks down air particles to Plasma at a rate of 1 billion ions per second, to deliver these ions deep into the skin.  

Entering into an exclusive partnership with Asia’s largest premium lifestyle platform Secoo, cosmetics machine company Plabeau will launch onto the Chinese marketplace. Secoo will be its only sales channel in mainland China.

Luxury expertise

The first luxury e-commerce platform to be listed on US stock market, Secoo provides high-end product identification and industrial authentication to ensure credibility and authentication.

Described as an integrated foundation for online and offline selling platforms, its activities include direct brand cooperation and direct overseas buying.

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