On 2nd July 2018, Dr. Plant announced that following R&D at KIB, it has now launched its dendrobium-based skin care products. Entering cosmetics outlets Shibuya, Harajuku and Akihabar on 24th June 2018, the company hopes that the Chinese plant-based collection leverages the natural and organic trend to appeal to skin care shoppers.
Dendrobium makes its mark
In a global first, Dr. Plant, teamed up with KIB, has released a dendrobium-focused skin care selection. Focusing on acrophyta-based skin care, China’s Dr. Plant, through its studies with KIB, found that dendrobium DPPH (1,1-diphenyl-2-picrylhydrazyl) boasts an antioxidant rate of 74.6%.
KIB, an affiliate of the Chinese Academy of Sciences (CAS) and a prestigious phytology institute, has identified the healing qualities of Erianin bibenzyl, a natural compound present in the dendrobium plant.
Dr. Plant reveals that it has harnessed the dendrobium plant’s functional gene clone with expression control. This active ingredient is now present in its newly-released skin care collection to appeal to natural and organic buyers who are environmentally-conscious.
Dendrobium is a plant that grows in China's Yunnan province, high in the mountain ranges. It is the longest living among China's nine longevity plants, Dr. Plant reports.
Throughout APAC, new launches have focused on ingredients that communicate a clean, pure and natural image. Malaysian beauty player, Elianto, released its fruit-based make up in May 2018, while Kosé-owned Tarte Cosmetics unveiled its under the sea-inspired vegan skin care range in February 2018.
Interest in Chinese plants
Providing an insight into the differences in market attitudes between China and Japan, the skin care company shared: “German- and American-made cosmetics have long dominated Japan's imported cosmetics market, while Chinese cosmetics are still quite rare.”
CAS has ranked number one among international research institutions for six years in a row, according to the 2018 Nature Index. KIB has also cultivated a leading reputation in the research and application of acrophyta.
Independent Chinese brand Dr. Plant has to date, opened over 2,500 exclusive outlets in China, where it hopes, dendrobium skin care will create further appeal with those seeking plant-based cosmetics solutions.
In 2016, Dr. Plant contributed towards the launch of the world’s first award dedicated to botany. In celebration of renowned botanist and Academician of China Academy of Sciences winner of 2007 China Supreme Science and Technology Award, Wu Zhengyi, the accolade was named after the plant researcher.
"This award is a tribute to the botanical monarch, Mr Wu Zhengyi, it provides the opportunity for China to influence the world. Dr. Plant is dedicated to alpine plant skin care research and development; this award allows us to find more experts in this area so that their research will be more widely used to help Chinese cosmetics to impact the world,” Xie Yong, Founder of Dr. Plant commented at the time.