Will label waste soon be non-existent?

On 11th July 2018, L’Oréal Australia, Avery Dennison Corporation and Wasteflex teamed up to launch and market a recycling programme that aims to provide zero waste to landfills, to overcome packaging waste in Oceania and the global consumer goods area.

Partners in recycling​

Designer and manufacturer of a wide selection of labelling and functional materials, Avery Dennison has established the first liner recycling programme in the South Asia Pacific and Sub-Saharan area.

Sustainable and environmentally-conscious initiatives that go further and support customers are becoming a key consideration for global cosmetics and personal care names. Avery Dennison hopes to achieve this through their efforts to lower the amount of waste associated with their products.

The trio’s collaboration will also enable brands to divert waste from the label application process, glassine paper liner, from landfills and transform it into recycled products.

Removing plastics from landfill​

"With the launch of our Avery Dennison Liner Recycling Service, we can offer a  sustainable solution to divert glassine paper liner from landfills and into recycled paper products,”​ said Marcel Cote, strategic marketing director, Avery Dennison.

The liner recycling programme will see L’Oréal Australia turn over six tonnes of glassine paper liner in the country into recycled paper, thus moving it away from landfills, and preparing it for the recycled paper industry.

Transforming the environment​

“As a materials science innovator committed to making a meaningful difference, we see sustainability as both a responsibility and an opportunity to lead. With our liner recycling programme, brands now have a solution that will enable them to reduce the environmental impact from discarded label liner waste,”​ shared Anil K. Sharma, vice president and general manager, Label and Graphic Materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison.

Commenting on the environmental benefits that stem from the recycling programme, David O’Leary, national logistics manager, L’Oréal Australia, stated:“The savings from this programme have been significant, but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison.”​

“Through this programme, we can offer the industry an exciting new solution that is easy to implement and will improve sustainability and commercial outcomes for business,”​ added Matt Tamplin, chief executive officer, Wasteflex.