Beaubelle launches anti-fatigue eye gel in Malaysia

23-Jul-2018 - Last updated on 23-Jul-2018 at 11:40 GMT

Holistic skin rejuvenation supplier, Beaubelle, unveils its eye gel in the Southeast Asian country as the brand strives to “tackle premature ageing caused by digital stress”.

Eyeing up the Malaysian market for future growth, Beaubelle Swiss Skin Care releases its Anti-Fatigue Eye Contour Gel.

Moving into Malaysia

Now available in Malaysia, Beaubelle Swiss Skin Care first gained popularity in South Korea after it sold out numerous times in GS Shop, the market’s home shopping network.

The recipient of the 2018 Superbrands Award, Beaubelle first launched its Anti-Fatigue Eye Contour Gel in South Korea in 2017. Targeted at “modern multi-tasking individuals who need a proven remedy for glowing eyes while keeping signs of premature ageing at bay”, Beaubelle now gears its attention to the Malaysian market.

A pearlised instant rescue eye gel, the anti-fatigue product aims to reduce signs of early ageing including puffiness, dark circles, fine lines and eye bags. Hailing from Switzerland, the formulation also markets its soothing effect for tired and droopy eyes.

Digital stress detox

Designed to overcome the impact of digital stress from daily work and travel activities, the anti-fatigue gel appeals to consumers who are exposed to blue light from digital devices, UV rays, air-conditioning, urban pollution and mental strain. Typically these contemporary experiences can result in “tiredness and sluggish circulation around the eye contour”, Beaubelle reveals in a recent press release.

Launched by founder Ruby Siah in 1995, Beaubelle strives to provide holistic skin care that captures: "Life's true happiness is achieved when you have the harmony of body, mind and soul. And therefore, true happiness will lead to both internal and external beauty.”

Centring on actives that nourish the skin, the gel encapsulates 'Globes d'Actifs' suspended in a clear gel. 'Globes d'Actifs' contains 'CA+3', a Beaubelle’s exclusive compound that comprises centella asiatica extract with avocado oil, bisabolol and oryzanol. This aims to strengthen the skin's DNA to reduce inflammation, help and support new cell growth, develop collagen, and lift circulation.