Meitu plans to revolutionises offline beauty shopping with smart mirror

By Amanda Lim contact

- Last updated on GMT

Meitu plans to revolutionises offline beauty shopping with smart mirror
The Meitu Magic Mirror is aiming to help beauty brands and retailers better understand consumers with real-time data to optimise their global brick-and-mortar operations, via a new deal with DFS.

Powered by AI and AR capabilities, currently the device is available for the next 12 months at 22 DFS stores in 16 locations worldwide.

Beauty lovers will be able to try beauty products virtually in countries such as Hong Kong, Macau, Singapore, Indonesia, Japan, Australia, United Arab Emirates, and the United States.

Meitu Magic Mirror has worked with luxury cosmetic brands such as Lancôme, NARS Cosmetics, Make Up For Ever, Sephora, and Dolce & Gabbana in China. This collaboration with DFS marks its debut overseas.

State of the art

The technology behind the Meitu Magic Mirror combines natural language processing, text matching, and knowledge mapping technologies, along with input from celebrity makeup artists to intelligently generate professional advice.

Utilising Augmented Reality (AR) developed by Meitu, the smart mirror allows consumers to try on accurate true-to-colour makeup, offering a hygienic alternative to physically trying on as many products as possible.

Besides trying on products virtually, it can also recommend new makeup styles and looks by identifying an individual’s unique facial characteristics.

This includes not just face shape and skin tone, but specifics like skin texture, age, blackheads, enlarged pores, wrinkles, and dark circles. With this level of detail, consumers can enjoy a highly personalised shopping experience.

Gathering valuable data

Meitu said that its device could be instrumental in helping brands and retailers better understand consumer preferences and habits, enabling them to create more accurate product recommendations.

While the company could not disclose any detailed data, it shared that lipsticks were by far the most popular product shoppers tried on, followed up eye shadow and blusher.

With real-time data collected from each individual location, the company added, retailers and brands will be able to develop new sales strategies and optimise operations.

 “The Magic Mirror serves as a part of a broader efforts by retailers to digitalise and optimise their brick-and-mortar operations,”​ the company shared. “It helps brands and retailers to better understand consumers and their preferences based on real-time data.”

 “As it’s a fun experience, it might also increase Walk-In Rate of a store​,” the company added.

A novel way to shop

As easy as looking into a normal mirror, Meitu believes the Magic Mirror will help drastically lower time spent trying on products, which the company believes may lead to higher items per purchase.

The intelligent mirror comes with a social feature as well, allowing shoppers to upload their touched up selfies onto social media to solicit opinions and compliments to help them make their decision.

Once satisfied, shoppers can simply scan a QR code to save products into their shopping list, bringing the convenience of online shopping offline.

So far reactions to the Meitu Magic Mirror has been extremely positive, shared the company. Consumers resonated with how they were free to express themselves by trying on bold looks such as metallic lipsticks they normally would shy away from.

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