Fragrances in beauty and personal care: market overview

The following insight from market research firm Euromonitor International​ is based on its data and insights from its ‘Fragrances in Beauty and Personal Care: Selling with Scents’​ market report.

Sensory factor​

Fragrance is essential in the beauty industry, playing an active role in the sensorial side of products, as Euromonitor confirms.

“Fragrance is far more than merely a way to mask unpleasant odours from active chemicals​,” the firm explains.

“Specific fragrances can also play a range of marketing roles, helping to position products and to enhance the overall sensory experience​.”

On the rise​

Euromonitor’s research shows that the market for fragrance in personal care is set to grow.

“Use of fragrance in personal care applications totalled 105,000 tonnes in 2016, representing almost a quarter of total fragrance volume​,” the firm says.

“Sales increased at a CAGR of 2.3% over 2011-2016 and are set to maintain this level over 2016-2021​.”

LATAM & MENA: regions to watch​

Latin America and the Middle East and Africa will be the most important growth regions for fragrances over 2016-2021, says Euromonitor.

The firm says each boast forecast CAGRs of over 3.5%, and Asia Pacific is now the largest market overall and is forecast a 2.4% CAGR.

Bath and shower is the largest single market for fragrance in every region of the world, accounting for 46% of total volume in 2016, with hair care second in most.

Deodorants are most important in developed markets and take second place in West Europe and Australasia.