Hair care innovations and trends in focus at in-cosmetics Asia

The driving force behind this market trend is the increasing demand for hair care in APAC countries such as China, Malaysia, Philippines and India.

“There has never been more awareness of the importance of caring for hair, which presents a fantastic opportunity to beauty brands,”​ said Sarah Gibson, Event Director of in-cosmetics Asia.

Tropical Trouble

According to GlobalData’s latest figures, consumers in the region are increasingly placing a high importance on hair and scalp health, making it the optimal time for manufacturers to push out innovative hair care products into the market.

One challenge remains constant in the APAC region is the heat and humidity often associated with limp, frizzy and greasy hair. “Asian consumers have a unique set of challenges when it comes to looking after their hair and they are now demanding innovative products that can minimise fizziness and improve overall hair health,” ​Gibson said.

However, with increased awareness of environmental pollution and its impact on health and beauty, Euromonitor International reports that there is a surge in demand for anti-pollution hair care products, especially in China and India.

In line with the anti-pollution trend, Xin Qu from Ashland LLC will be hosting a technical seminar on how hair and scalp can be protected from the stress of urban living on November 1.

Hair takes centre-stage

To help manufacturers and brands stay on top of this trend, in-cosmetics Asia​ will be unveiling its Spotlight On Haircare Actives​ area.

This dedicated spot aims to inspire cosmetic chemists, marketers and other industry insiders to create innovative new products for the burgeoning APAC hair care market by showcasing unique ingredients.

“Our Spotlight On Haircare Actives will enable R&D and marketing teams source the world’s newest and most innovative ingredients, helping them tap into the latest trends,” ​commented Gibson.

Showcase on actives

Among the ingredients taking the spotlight are DSM Nutritional Products’s Pentavitin.

With both ECOCERT approval and NATRUE certification, Pentavitin is a 100% plant-derived ingredient that works as a soothing active for rinse-off products to deeply hydrate the scalp and relieve sensitivity.

For those interested in anti-humidity hair care, Gattefossé Asia Pacific will be showcasing how Definicire can mimic the natural hair protective lipid layer in order to control frizz, volume and define curls even under extreme humidity.

Lastly, Solvay Specialty Chemicals Asia Pacific will be presenting Polycare Split Therapy, a naturally-derived hair care active that mends split ends at a repair rate of more than 90% after just one application.

To learn more about the future trends in hair care, attendees, Sumit Chopra, Director Research Analysis, GlobalData, will be hosting a Marketing Trends & Regulation seminar on October 30.

This special seminar will give attendees an exclusive look into future haircare trends and highlight the opportunities available to manufacturers.

This year’s edition of in-cosmetics Asia will be taking place from October 30 to November 1 at the Bangkok International Trade & Exhibition Centre (BITECH).