This year's event featured a number of innovations, including a string of new product launches, marketing trend tours to pick up on some of the exhibitor highlights and a more comprehensive educations program, with two concurrent marketing and trends presentation tracks.
The marketing trends tour featured a customized itinerary for marketing professionals that incorporated a guide around three feature areas to highlight ingredients, textures and trends from industry players including Gattfosse, Mibelle Group and Brazil company Nanovetories.
The winner of the formulation challenge...
The Formulation Lab was also a big attraction for many of the lab-based visitors to the show, and this year there was something new for formulators to get their teeth into.
For the third North America Formulation event challenge the companies were asked to come up with an innovative color cosmetics formulation using only certain ingredients, and six companies took up the challenge.
Judged by The Institute of Personal Care Science and Mintel, the winner was Japanese multinational Shiseido while the runner's-up prize went to Unilever. The other competitors included Estee Lauder, J&J, Colgate Palmolive and Swiss American CDMO.